Professional race hustler leader Jesse Jackson is calling for a boycott of BMW products because of “a lack of diversity” among its dealerships.
The notorious skin color shyster made the announcement during Friday’s Rainbow PUSH Global Automotive Summit.
BMW responded with its tai tucked, as expected:
“BMW has a decades long commitment to diversity and it’s evident in our employees, our suppliers and our dealerships,” the German automaker said in a statement. “As an active member of the National Association of Minority Automobile Dealers we are always looking for ways to increase both management and ownership of our dealerships by minorities.”
Jackson said he’s calling for anyone who cares about the issue to participate in the boycott.
“They choose to boycott us, we’re going to reciprocate. We want a mutually beneficial relationship; we want two-way trade,” Jackson told the trade publication Automotive News during the summit. “We [buy] 11 percent of their luxury BMWs. We deserve a relationship.”
Translation: BMW had better eact a quota system for its dealerships, one based on race. A particular race.
Rainbow Push said BMW didn’t reply to the organization’s survey for its latest – cue vomit reflex – Automotive Diversity Scorecard.
The biennial scorecard measures the “progress automakers are making to diversify.” The categories are employment, advertising, marketing, procurement, dealers and philanthropy.
Rainbow Push says the scorecard provides an opportunity for manufacturers to evaluate themselves.
The group assigns color-coded scores in green – the top rating – yellow and red. BMW didn’t participate, so the automaker received red marks in every category.
The top five brands are Ford, Toyota, General Motors, Nissan and Hyundai.
“Some research we don’t have because [BMW] won’t meet with us. They have all reds. Some companies are part yellow, part green because they’re trying to improve,” Jackson said.