Here’s the latest reader question, along with my reply!
Glenn asks: I am currently seeing TV ads for local dealers in my area. These ads are offering new and attractive lease offers and very attractive financing on the new Silverado and other Chevy models. So the wife and I visited at least three dealerships within 25 miles of our home only to discover empty lots. Maybe one or two loaded up pickups. Why are they advertising incentives on vehicles they do not have to sell?
My reply: Well, some of these ads are national – even though they will say things like, “visit your local Chevy store.” There is also the old bait and switch tactic. They will advertise X – to get you to come on down – and then try to sell you Y.
Now, the good news is that if they advertise X, they are obliged to sell it to you – even if it is “not in stock.” You may have to wait for it, if it’s not on the lot and has to be ordered. But I am pretty sure the law is they have to order it and sell it to you at the price and under the terms (e.g., financing) advertised.
You might also consider leveraging this business to your advantage. What I mean is, if they run an ad offering a Tahoe LS for $32,000 (hypothetical numbers here) at 0 percent interest but there are none on the lot available for purchase – but there is a higher trim Tahoe LT available – ask them to sell that one to you for the same price. Point out that you’re here and ready to buy what was advertised but aren’t interested in being upsold. They can make a sale – on the LT – or lose one. It’s up to them.
They may not go for it – but then again, they may.
. . .
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