Jaguar is the latest premium brand – others include Porsche, BMW and Mercedes – to give the electric car tar baby a two-armed hug.
Design chief Ian Callum says he has probably worked on his last full internal-combustion car.
“There won’t be another in my life. Everything I do now will have batteries in great abundance — mostly in the floor.”
The British magazine Autocar reports that Jaguar is considering phasing out its conventional vehicles over the next five to seven years and replacing them with electric vehicles.
By that time, the XF and XE sedans will have reached the end of their product cycles. Soon after, the F-Pace and E-Pace will be gone. This would leave Jaguar offering almost nothing but EV models by 2026, with the J-Pace luxury crossover being the only holdout until 2027.
Under this strategy, Jaguar’s Castle Bromwich factory in the U.K. could be retooled as an EV factory, while the Coventry factory could produce the batteries needed for Jaguar’s new all-wheel-drive MLA EV platform.
And so, probably, should Callum – and Jaguar.
Because electric Jaguars are going to be the same things – in different packaging – as electric Porsches and electric BMWs.
People may buy them – just as they currently buy Samsungs rather than iPhones – but the Jaguarness will have evaporated, the differences one-vs.-another as superficial as the differences between a Samsung phone and an iPhone.
The difference between an XJS and a 5-Series or an E-Type and 280SL – will be gone, forever.
If this is The Future, count me out.
Electric cars are as exciting as elevators.
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