Tesla is having trouble selling cars – and paying workers.
In the wake of a disappointing deliveries report, the company dismissed several dozen sales team members on Thursday in Chicago, New York and Tampa, Florida.
The cuts made last week affected teams known internally as “inside sales,” which were tasked with reaching out to potential customers and inviting them to test drive cars
One impacted employee in Tampa told Bloomberg that 20 inside sales advisers and two managers were informed around noon Thursday that their positions there were being eliminated. Another employee who worked in Brooklyn said the team there was also informed Thursday. Both said the teams were informed of the terminations via conference call and that it was effective immediately.
The dismissals are just the latest shakeup at Tesla as part of a zigzagging approach to its retailing strategy that has rattled investors and stoked confusion. Ten days after signaling an almost complete withdrawal from physical stores, the company backtracked and said more locations would stay open than planned, though some would continue to be evaluated.
Musk, 47, wrote to employees in February that Tesla would evaluate all areas of its sales and marketing organization in the following weeks, with some being cut and other employees transitioning to different parts of the company.