Ford has launched another series of commercials that appear to be sonnets to Joe. They are called “The Builders” – get it? As in Build back Better, one of the slogans of the Biden campaign.
And they’re not really commercials – since no products are being advertised.
Instead, a new normal is reflected in the Face-Burqa’d (and more, some wear plastic spittle shields in addition to their Burqas; it’s the very latest thing for the fashionista Sickness Psychotic) Rainbow Coalition of occasionally white people who flit across the screen, stoic expressions surely on display under their Burqas.
The spots are narrated by Brian Cranston, the Breaking Bad actor who also narrated the spot about Finish Strong that signaled the virtue of playing Sickness Kabuki. It’s an interesting choice given Cranston’s character in the series that made him rich and famous was a guy who refused to be a good cuck and assume the position but instead seized back control of his life
In this one, in addition to the messaging about the divinity of the Holy Burqa, there is signaling about “principles” – the principles of obedience to the narrative.
“Follow their lead,” Cranston says.
“The ones serving and building others up” . . . hint, hint. That’s not you, Trump supporter. Not you, Burqa refuser. You didn’t build it.
“Look to the families, the communities . . . every small town, city and schoolyard” (cue flashing image of the not-Mustang) . . . look to the places and ideals that bind us together . . .” i.e., the places that impose the dogmas of the Sickness Cult, forever and ever, amen.
“No matter what goes wrong in this country, they’re out there.”
Indeed, they are.
Once upon a time, ran ads like this one:
But then, that was another America – rapidly receding in the rearview.
Of course, Ford is making this pitch for another reason – that of appeasement. Of snuggling up to Joe – who will shortly be in a position to favor (or not) the businesses that express the virtues he’s selling.
It is why you see the not-Mustang in this Ode to Joe, which receives almost equal billing with the Face Burqa. The real Mustang can be seen, too – but it is a token presence, like the other token presence. The future is electric – and “diverse” – provided you agree and look like you do.
It’s not a song Heisenberg would have sung. But then, he was only a character – and the man playing him was merely putting on another show.
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