2015 Hyundai Genesis

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Here’s some inside baseball. Two of the best luxury sedans on the market are – technically – not luxury sedans.'15 Genesis lead

Well, they’re not branded – or priced – as such.

I speak – out of school – of the Chrysler 300 and the Hyundai Genesis, just updated for the new model year.

But you’d be a fool not to consider them as such – and to compare them with the “branded” stuff.

Both these rear-wheel-drive rollers start under $40k – several thousand dollars below the entry price point of pretty much every name-branded mid-sized luxury sedan currently on the market – yet ride, limo-like, on longer wheelbases than several full-size luxury sedans with base prices $15-$20k higher. They also come standard with strong V-6s – and can be equipped with even stronger V-8s – for about the same money the “luxury” branded cars want for puny fours and sickly sixxes.'15 Genesis interior shot

Several of the $45k-and-up competition will also charge you extra for amenities such as heated leather seats, satellite radio and a bunch of other stuff that comes standard in the Genesis (and the 300).

Either car is a a helluva deal – but Hyundai has just upped the ante with the new-for-2015 second generation Genesis. It is the 1989 Lexus LS400 all over again.

You remember?

The very first Lexus. The car that gave Mercedes and BMW a wake up call . . .

Only this time, it’s Lexus that’s getting the wake-up call.

WHAT IT IS'15 Genesis back view

The Genesis is Hyundai’s second-largest sedan – not quite as big as the dreadnought Equus sedan – but noticeably bigger (and more opulently equipped as it sits) than a Caddy CTS, BMW 5 or Mercedes E – and only slightly smaller (outside) than a Lexus LS460, but very comparably equipped – and just as roomy inside – for a lot less money. . . .

Than all of them.

Base price is $38,000 for the RWD version equipped with a 311 hp, 3.8 liter V-6 engine. The same car with all-wheel-drive lists for $40,500.

A top-of-the-line Genesis V-8 starts at $51,500.

The same money will buy you a base trim BMW 5 ($49,750), Benz E-Class ($51,900) – and about 80 percent of a top-of-the-line Lexus LS460.'15 Geresis cabin:side view

Chrysler’s 300 is the only other car of this genre that doesn’t come off as a rip-off in comparison. Its base price of $30,895 is even less than the base price of a new Genesis (a lot less) and even “with everything” – including the powerful Hemi V-8, all-wheel-drive and the ultra-lux John Varvatos package – it’s hard to spend more than about $50k on one.   

However, it’s getting a little long-in-the-tooth. The current 300 is pushing four years old with only minor tweaks here and there differentiating a 2014 from a 2013 from a 2012 from a 2011.

Chrysler will be launching an all-new (2015) 300 in a few months. . . but for now, at least, the Genesis is the car that ought to be giving Lexus, et al night sweats.

WHAT’S NEW'15 Genesis road 3

The ’15 Genesis gets a new body and interior and rides on a longer – and plusher – 118.5 inch wheelbase.

All-wheel-drive is also available for the first time – addressing one of the previous-generation Genesis’ few empty-handed issues relative to the other cars in this class (as well as the Chrysler 300).     


Stately, classy, quiet, comfortable, roomy and powerful.

Opulent – but not overwhelming – interior.

Under $40k-to-start MSRP ought to embarrass the luxury-branded competition.

Just over $50k MSRP – loaded, with 429 hp V-8 – ought to make them wet their pants.

WHAT’S NOT SO GOOD'15 Genesis badge

Chrysler 300 is also quiet, comfortable, roomy (roomier, in fact) powerful . . . and even less expensive.

“Hyundai” hasn’t got the cachet that “Lexus” (or “BMW” or “Mercedes Benz” ) has got.



The Genesis comes standard with something that’s increasingly optional in this class – a big (3.8 liter) V-6 engine.

For instance, the price somewhat-comparable  Cadillac CTS and BMW 5 come equipped in standard trim with tiny (2.0 liter) turbo fours – neither of which approach the Hyundai’s muscular 311 hp rating. The BMW 528i’s 2.0 engine delivers 241 hp; the Caddy’s 272 hp. In both case, you can upgrade – up to 420 hp in the CTS, if you choose the V-Sport version, which comes with a turbocharged 3.6 liter  V-6 . . . and to a 4.4 liter, 443 hp V-8 in the BMW 5. But the V-Sport CTS has a base price of $69,070 . The V-8 BMW 550i is a bit more accessible at $63,900 to start.'15 Genesis V-6

Both are $20k-plus more than the V-6 Genesis.

$30k-plus, in the case of the CTS V-Sport.

Mercedes includes a 3.5 liter V-6 (302 hp) as standard equipment in the E-Class sedan, but its base price is almost $14k higher – and you’re still not getting more displacement – or more hp – under the hood.

You can see where this is headed.

If 311 hp isn’t enough to crisp your bacon, move up to the Genesis V-8. Output climbs to an incredible 429 hp (and 383 ft.-lbs. of torque), which is untouchable for the money – and then some. Indeed, the V-8 Genesis only costs slightly more than the base-engined/four-cylinder 5-Series and Cadillac CTS sedans – and $400 less than a V-6 Benz E-Class.

From another angle: You could spend $51,500 to buy a 429 hp V-8 Genesis.

Or you could spend $72,100 to get a 386 hp Lexus LS460.'15 Genesis 5.0 V-8

Oh, the pain…

Performance with either Genesis engine is excellent. The V-6/RWD version is capable of doing the 0-60 run in 6.4 seconds; armed with the V-8, the time drops to just over 5 seconds flat.

This, by the way, is speedier – in both cases – than the Chrysler 300, which comes standard with a 292 hp 3.6 liter V-6 (upgradable to 300 hp in S trims) with a 363 hp 5.7 liter Hemi V-8 available optionally. The V-6 300 gets to 60 in about 7 seconds flat while the Hemi-equipped model takes 5.5-5.8 seconds.

Both Genesis engines are paired with eight-speed automatics and feature three driver-selectable modes: Eco, Normal and Sport – the latter firming up the shift points and dialing in sharper throttle response.'15 Genesis exhaust detail

New this year is an optionally available all-wheel-drive system. The addition of AWD to the roster rectifies one of the few objective deficits of the Genesis relative to competitors models such as the BMW 5 and Benz E, as well as the Caddy CTS – and the Chrysler 300 – all of which have been available in both RWD and AWD versions.

Interestingly, Hyundai has chosen to debut AWD in the Genesis rather than the Equus, which remains RWD-only.

Also, buyers should note that AWD will (initially, at least) be offered only with the V-6 powered Gensis.

V-8 equipped models remain RWD-only.

Pleasant plus: The Genesis’ V-6 is made to run on regular unleaded. EPA rates the RWD/V-6 Genesis at 18 city, 29 highway – only slightly lower than the 2.0 turbo CTS (20 city, 30 highway) and V-6 E-Class (21 city, 30 highway) . . . but both of those engines want premium unleaded.'15 Genesis dash

Given that regular unleaded costs about 20-30 cents less per gallon than premium, the Hyundai’s overall cost-to-drive is lower than the competition, too.

Not surprisingly, the 5.0 V-8 does want premium – and in quantity (15 city, 23 highway).

But the thousands you saved up front – relative to the competition – buys a lot of gas down the road.

ON THE ROAD'15 Genesis road 1

The Genesis is an exceptionally plush, smooth and quiet-riding car.

You know – the way big American sedans used to be.

Only now there’s just one American sedan (the 300) that behaves this way.

And the Koreans are closing fast.

If you’re over 40 today, you will remember when most cars were rear-wheel-drive rather than front-wheel-drive; when big V-8s were as common as small fours are today – and most of all, when ordinary people could afford to drive a big RWD car with a big V-8 engine under the hood.

Today, only the 300 and Genesis offer that experience    unless you’re prepared to spend a lot more than $50k.'15 Genesis road 2

The big Hyundai loves the open road – and swallows the miles with S-Class aplomb, for C-Class money. Just to see what would happen, I took my Genesis test car for a drive up a truly vicious washed out gravel fire road out here in The Woods – where the reverbs are so severe they once literally caused a spot weld on the right rear shock absorber in my pick-up truck to shear off, leaving it dangling from its perch. But the barely-qualifies-as-fit-for-a-truck “road” did not perturb the Genesis.

That is, it didn’t perturb me, inside the Genesis.

I bet I could have sipped Chardonnay on the way up and not spilled any on the caramel-colored perforated leather seats. Those seats, by the way, are the best friends your backside will ever have. Wide and soft; giving where it matters, firm where they ought to be – and fine-tunable to your particular body.'15 Genesis front seats

The price you pay for all this cush – if it matters to you – is a slower time through the autocross cones. The Genesis isn’t made to “corner” like a four-door sports car.

But – and this is worth harping on – as “sporty” as a BMW 5, et al, may track through a decreasing radius sweeper, their thrust deficit coming out of said sweeper – or more to the point, when trying to merge with traffic or get around a road Clover –  is arguably more of a real-world weakness than the Hyundai’s less-than-Corvette reflexes.

I think it’s preferable, actually, that Hyundai elected not to ape BMW, et al in the “sporty” department – but rather, offer an alternative to them.

AT THE CURB'15 Genesis sideview

The Genesis is a big  – and handsome – car.

Even bigger now.

Its length (196.5 inches) and wheelbase (118.5 inches, an increase of about 3 inches over last year) puts it solidly in the full-size category.

Yet it’s priced in the mid-sized category.

Priced lower than its smaller mid-sized rivals, actually.

A Benz E-Class, for instance, is only 192.1 inches long and rides on a picayune-in-comparison 113.2 inch wheelbase. The BMW 5 is also kleiner: 193.2 inches overall, with a 116.9 inch wheelbase. Even the Lexus LS460 – which is considered “full-size” (and don’t forget, top-of-the-line for Lexus) rides on a shorter (116.9 inch) wheelbase and has only slightly more backseat legroom (35.8 inches vs. 35 for the Genesis) and less legroom up front (43.7 inches vs. a regal 45.7 inches in the Hyundai).'15 Genesis back seat cut-away

There isn’t another luxury sedan in this class that can touch the Hyundai’s size-for-the-dollar.

Well, there isn’t another luxury branded sedan in this class that can.

Which leaves the Chrysler 300.

It’s even larger – 198.6 inches end to end – and rides on the longest wheelbase of all, a stupendous 120.2 inches. Hence its 40.1 inches of second row legroom – untouchable by anything short of a Lexus L460 L (extended wheelbase) or a Mercedes S-Class.

And those, of course, are six-figure cars.'15 Genesis center stack

Another thing the 300 and Genesis have in common: They’re both nicer (that is, better equipped, with more features and amenities) in as-they-sit base trim than the ostensible “luxury” brand cars they ought to be stacked up against.

The Genesis, for instance, comes with real leather seats (heated leather seats) eighteen-inch wheels (17s are standard with the E-Class and BMW 5, neither of which come standard with either leather seats or seat heaters; they’re extra cost) a seven speaker audio system with satellite radio included (extra, again, in the aforesaid “luxury” cars) and long list of additional features, all inclusive.

The Chrysler 300 is comparably well-padded, with 19-inch wheels standard, as well as leather and seat heaters and satellite radio, too.'15 Genesis HUD

With either car, you can go Vegas with the options – buy everything their respective manufacturers offer – in the case of the Genesis, this would include the V-8, the Signature package with panorama sunroof, HID headlights, ventilated seats, power rear and manual side shades and a 14 speaker premium Lexicon surround sound audio system – and the Tech package (adaptive cruise control, lane keep assist, emergency/automatic braking, even nicer leather and an even nicer gauge cluster  – and still be hard pressed to leave more than about $60k at the Hyundai store.

My test car – with the Signature package ($4,000)and the Tech package ($3,500) and the Ultimate package ($3,500) on top of that (includes power trunk closer, a 17 speaker Lexicon audi system, color HUD display, carbon dioxide sensor for the climate control and a bunch of other stuff, too) came to $49,950.'15 Genesis back seat

That’s $12k and change less than a Lexus LS460 – and about $200 more than you’d pay to get a base-trim BMW 528i with a 2.0 four cylinder engine (241 hp vs. the Hyundai’s 311) and no seat heaters, satellite radio or leather for you.

The 300’s a steal of a deal, too. I discussed its merits in my review (see here).

So, what’s the difference?

Why buy the Genesis rather than the 300?

Or vice versa?

Well, the Genesis is newer, of course. But it’s also subtler. And softer. Everything about it betokens gentleness, calmness, unobtrusiveness. It is not a showy or flashy car. Much less an aggressive or obstreperous one.

That would be the 300.

Not that there is anything wrong with either approach. They’re just different.

And it’s nice to have the choice.

THE REST'15 Genesis shifter

The Genesis offers a few unusual features, among them a push-button “park” feature that lets you take your foot off the gas – as at a red light – without having to move the gearshift lever to “park.” And speaking of gear shifters . . . the Genesis has a conventional (and center console mounted) lever, rather than a toggle or some other needlessly elaborate electronic interface. Of a piece, the rotary knob selector for the various secondary systems (audio/GPS, etc.) There is a lot of stuff to operate – but none of it is challenging to operate. Hyundai has followed the dictum  of the great stoic philosopher Marcus Aurelius: Simplify.

This makes the Genesis an absolute pleasure to be in, whether as driver or passenger.

THE BOTTOM LINEDestination Wedding Photographer in Africa by Tomasz Wagner

Hyundai has made more inroads in every segment – economy cars, family crossovers and now luxury cars (in all but name) than Guderian’s tanks made in European Russia during the summer of ’41.

But it’s more than just that; more than merely dollars and cents.

Simply put, the Genesis is a great car – price notwithstanding. It reminds me a lot of the original Lexus LS, which delivered a ball peen hammer wake-up call to Mercedes and BMW.

History does repeat itself – and we’ve got a (heated, leather wrapped, four-way power unbarred) front row seat.   

Throw it in the Woods?


  1. Naturally, I like it when you say good things about Korean cars.

    Honestly, I think Hyundai’s other brand, KIA, has better styling, but the Genesis is surely the real deal. It’s really hard to get past the negative name recognition with people. I recommended to my father to replace his old Lincoln Town Car with a Genesis, and he looked at me like I had six heads. “You’re missing out, Pop. It’s a great car and made in America.” Even the patriotic angle couldn’t sway him. He’s still driving the old Lincoln.

    As for me, I’m still driving my 1998 Sonata with over 165,000 miles on it. I’m trying to keep it going for 3 more years.

    • Dear Matt,

      KIA styling is pretty impressive.

      Peter Schreyer (born 1953) is a German automobile designer for Kia Motors,[1] widely known for his design contributions to the Audi TT.[2][3][4]

      In 2006, Car Design News called the Audi TT one of “the most influential automotive design in recent time”.[5]

      He has been the Chief Design Officer at Kia Motors since 2006[6] and on 28 December 2012, was named one of three presidents of the company.[7] Three weeks later, he became the Chief Design Officer of both Hyundai Motor and Kia Motors.[citation needed]

      A Passion for Design: Peter Schreyer, President & Chief Design Officer of Kia Motors Corporation

      Includes funny anecdote.

  2. I’d like to hear your take on the Genesis Coupe Eric, for someone that doesnt need the sedans size it comes in at a base price $11,250 lower than the sedan.

  3. If the 300 and Genesis depreciate like the BMW and Merc then the real deal will be the 40000 mile 2 year old car for 60% of new.

    • Agreed, Sic!

      In fact, I’d extrapolate that pretty much across the board. Buying a slightly used car – irrespective of make or model or price – is almost always the smart money way to go.

      Excepting abuse and the occasional lemon, almost any late model vehicle that’s 3-4 years old with say 30,000 miles or so on the clock ought to look/drive and function “as new” – for 20-40 percent (depending on the make) less than the cost of new.

      • What about inheriting something, like a 1998 Buick Lesabre with 125K miles on it? 😉
        Actually, I’d ask if there’s any point to retrofit and rebuild it into something more vicious… But don’t want to derail the thread too much. 🙂
        It would never be a speedster, but it could be a decent GTFO car. Space and power, low ride, comparatively lots of steel…

        • Those old Buicks are actually damn good cars. Solid, reliable… and “under the radar,” too. Their big downside is the FWD layout, but event hat has some advantages…


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