So, I’m doing this story for a major airline’s in-flight magazine. As part of the deal, I always provide the editors with high resolution photography to accompany the piece, usually by giving them my log-in and password info so they can access the car company’s Media-Only web site and download from there whatever they need.
One of the cars previewed in this piece I’m doing is the Lamborghini Estoque concept (which the word is will become a production car shortly). So I drop Lambo a line, explain the deal, ask them for media-access so my editor at the airline (a biggie) can glom some glamour shots of the car for the article.
I get a haughty note back from someone with an Indian name I couldn’t pronounce on a bet. Not Sergio or Enrico or even Tony. Instead, I get Ashwini Chhetri from Slum Dog Millionaire Central. Well, from TheNewsMarket, a “Definition 6 Company” located in (cut and paste time) Prahladnagar Road, Ahmedabad India.
Where’s Indiana Jones’ whip when I need it?
Is everything being “outsourced” to India and China?
The Indians own Jaguar and Land Rover. The Chinese own Volvo. And I’m now dealing with the unpronounceable and unintelligible.
Coffee’s not doing it anymore.
I need something stronger…
PS: We had a good month last month. Dom and I might not end up living in a van down by the river after all.
Thanks to all of you for your support!