The “Smart” car is too small, too expensive – and too inefficient to attract enough buyers to make it a viable product in the United States. So what do they do? Double down!
Daimler AG will stop selling cars under the Smart brand with combustion engines to focus on electric cars, Frankfurter Allgemeine Zeitung reported, citing a letter that Mercedes-Benz USA sent to dealerships.
Dietmar Exler, head of Mercedes-Benz USA, said in the letter that the sale of Smart cars with combustion engines would stop in September, the paper reported in its Tuesday edition.
It added that the carmaker would sell battery-powered versions of its Fortwo and Fortwo convertible models.
Daimler was not immediately available for comment.
Mercedes-Benz USA sold 6,211 Smart cars last year.