The fewer cars GM sells, the more it needs to sell other things. Like insurance – and not just car insurance, either. Get ready to get that Great GM feeling – in your mailbox. Or rather, your in-box, since mandatory insurance payments are increasingly debited electronically.
Soon, so will you.
GM will be “bundling” car, home and renter’s insurance via OnStar Insurance Services – and you don’t even have to own a GM car to be “covered.”
So long as GM has access to the data emitted by whatever car you happen to own, which is all of them – unless they’re not new. Everything that is new leaks data like a colander when making noodles for spaghetti – and you have no control over when the “spaghetti” is made.
As Tech Crunch puts it:
“The aim . . . is to leverage the vast amounts of data captured through its OnStar connected car service, which today has more than 16 million members in the United States.”
It’s a great deal more than 16 million, too.
While GM was the first car company to offer – to embed, whether you asked for it or not – “connected” technology in its cars way back in the mid ’90s – everyone has jumped on board the data-mining bandwagon. GM has Onstar, FiatChrysler has UConnect, Honda has HondaLink, BMW has ConnectedDrive, Mercedes has mbrace . . und so weiter.
Selling cars is almost a losing business. On balance, there’s not much money in it. Even when you factor in the big money made on trucks and SUVs, because the weak margins on cars – about 3 percent profit at the dealership level – hardly makes up for it. Plus, anyone with eyes not blinded by stupidity can see that trucks and SUVs have a dim future with El Presidente Biden – and his determination to force feed electric cars to the populace – on the horizon.
The industry isn’t stupid. It knows it won’t be able to sell many electric cars – no matter how many are mandated be made – because the car industry knows it cannot give them away at a net loss per car and remain long in business.
Thus a new way to make money had to be found and that way is to sell you.
Remember: You are required to buy insurance in order to drive. And when you’re compelled (because you have no choice) to provide your data – e.g., how fast you drive, where and when you drive, whether you “buckle up” and soon, probably, whether you Diaper up – to the insurer via your car then an ideal flea-on-cat dynamic has been created, by the fleas at the expense of the cat.
Of course it is not presented this way. Here is the Newspeak version:
“Our goal is really to create greater transparency and greater control for our customers influencing what they pay for insurance and their total cost of ownership on vehicles,” says Russell Page, who is GM’s head of Business Intelligence.
Yes, really. Like the CIA – only the target is . . . you.
Greater transparency? For whom? Not you. GM will have greater transparency – into your life – not just how you drive. What goes on in your home. Whether you wear “your” (as they like to style it) Face Diaper at home, for instance.
The object being complete “connectedness” . . . of everything. Which means a leash, with them holding the other end of it and able to yank it anytime they like.
Good – or bad – doggie!
This isn’t conjecture. It is what they’re saying, openly. “Connectedness” is their term – using their tech. Imposed upon us, like it or not. You can’t buy a new car without “Connectedness.” Most homes are already “connected” in principle via “smart” meters, too. Your smartphone “connects” you to them as well. Next, the app – and perhaps the chip.
Which brings up the greater control.
Will you have any control over the tech oligopolists’ – not just GM’s – real-time supervisory access to your data stream, which they overtly insist is their data stream?
Remember: The car (and the home) may be yours in the sense that you paid for it – or rather, make the payments on it – but they insist the electronic guts remain theirs. This includes the guts that emit data about you, to them – over which you have zero control since the “stream” can’t realistically be turned off and may result in disabling the car in the manner of a smartphone that doesn’t get “updates.”
Or just because they can.
Throw a switch – so to speak – and turn the car (and the rest of your life) off.
Tesla has been practicing this art for some time already. Its cars remain “connected” to Tesla and Tesla can adjust your car at its pleasure, regardless of yours. For example, turning off options you thought you bought or increasing or decreasing the range their car can travel. Implicit in this is Tesla’s ability to control everything the car does – and so, you.
It’s worth a mention that Tesla beat GM to the insurance punch, launching its mulct-you-as-you-drive “service” in 2019. The electric truck maker Rivian has reportedly been setting up an insurance arm as well.
It’s easy to understand why.
If you can’t make money selling cars, make them buy insurance.
And so much more.
. . .
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