Elon Musk is said – by some – to be a “genius.” Arguably, a more accurate honorific would be king, used in the Elvisian sense.
Elvis, of course, was the King – of rock n’ roll. There was no else like him, insofar as his persona especially. His jump-suited image has become an icon of Americana. Even people who don’t know his music know him – and that is what makes him the King.
Musk is like that in his own way. He has become synomous with the electric cars that bear another man’s name and riff off the legacy of the man who created what was arguably the very first volkswagen (lower case) or people’s car.
That car being, of course, the Model T. Which nomenclature Musk uses to create a false assocation with his Model 3 (and other Models). False – because nothing could imagined that is more contra t everything the Model T was than what the Model 3 (and other Tesla models) are. The T was an everyman’s car. The 3 is a rich man’s car. The T got less expensive to buy with each successive model year; the Model 3 just got more expensive – again. The T was designed to give ordinary people the freedom to go anywhere they wanted, anytime they liked. The 3 is designed to force most people back onto the bus – and tether the few to a cord.
No one heretofore has been as colossaly successful at becoming a billionare (several times over) by using the government to – on the one hand – force his rivals to finance his operations and thereby, their competition and – on the other – to use the government to create a “market” for his products, which would otherwise have a very small market (being very expensive and very impractical).
In the case of the first, he was able to maneuver the government into characterizing (in a regulatory sense) electric cars as “zero emissions” cars. They aren’t actually, but that’s an irrelevance as regards the regulations requiring that every car company manufacture a certain number of them annually in order to be permitted to sell any cars at all – as in states such as California, which is the largest single market for new cars in the country.
Since – at the time of Tesla’s infancy back in the early 2000s – almost no other car company was manufacturing “zero emissions” electric cars and the cost of manufacturing them – to comply with the regulations – was not merely prohibitive but also wasteful of manufacturing resources, other car companies avoided having to actually manufacture them by paying Elon Musk for having manufactured them.
These “carbon credits” went into Elon’s pocket in the same manner as money is transferred from your pocket to those of the state when an armed government worker – that creature often harmlessly styled a “police officer” – hands you a demand note (that thing harmlessly styled a “ticket”) for money which you are obliged to pay – or else – in order that the AGW is paid to continue issuing demand notes.
This was how Elon grew Tesla, as a tick grows itself on the ear of your dog.
Then Elon used the stock market to further line his pockets. The valuation of Tesla stock soared – but not because Teslas were selling. It soared on expectations of forced future sales, as when other than EeeeeeeeVeeeees are not allowed to be sold anymore, as in California, New York and a number of other states.
Tesla sells about the same number of cars annually as Toyota sells Camrys – just one of that car company’s multitude of models.
Yet Tesla is “valued” three times higher than Toyota.
The only reason for this valuation disparity is the anticipated cornering of the market by EeeeeeeeVeeeees, via regulations designed to make it unfeasable to sell anything that isn’t an EeeeeeeeeVeeeee.
It is very much like the future world depicted in Demolition Man, the 1993 movie starring Sylvester Stallone in which the only remaining restaurant left in the U.S. is Taco Bell – which has become very expensive and so very elite.
It is a rare privilege to be able to dine at Taco Bell in 2032.
Elon didn’t forsee this so much as manufacture the necessary conditions for this. Part of that included making his EeeeeeeVeeeeees sleek and fast (though anodyne, like a mannequin with a really great body) so as to gull people into forgetting all about how few of them would ever be able to afford one – as well as how preposterously impractical they are relative to even the humblest Hyundai.
He used aspirational marketing – in the manner of Cosmo selling expensive face creams using airbrushed images of pretty young women to aging-out hausefraus.
It’s an open question at this point whether he used – or was used – by the media and the government apparat to make EeeeeeeVeeeeees seem appealing to the same kinds of people, so that they’d believe it, too. In the end, it hardly matters – because the result ends up being the same. People bought in to the image – and that enabled Elon to cash in, on them.
It certainly helped that he was also able to use the government (again) to partially pay people to buy the EeeeeeVeeeees he makes, using what are mildly styled “tax credits” paid for by other taxpayers – who pay more taxes, to make up for the losses (to the government) incurred by those “credits.”
Elon’s no genius – if that word has any more meaning than calling a drug that doesn’t immunize the injected a “vaccine.” But he is the King, alright . . . of rent-seekers and grifters.
He makes Bernie Madoff look like a small-town check-kiter. Enron needed a “genius” such as Elon at the helm. Of course, Enron – and other such grift operations – weren’t fulcrums of the Great Reset, as Tesla has been.
That latter italicized to emphasize the fact that Tesla’s – and Elon’s – work is largely done. The EeeeeeVeeeee juggernaut has taken on a kind of kinetic energy that no longer requires the “genius” of Elon to reach its fulfilment. The rent-seeking is now general.
Everything is proceeding according to plan.
And the plan, itself, is certainly a work of intricate genius.
. . .
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