If you went by what you hear and read as presented by the “media” (in air fingers quotes to emphasize we are not speaking of journalists) about which vehicles are selling – and which ones aren’t – you might think electric vehicles were all the rage.
Well, here are some facts.
Ford sold 74,370 copies of its Maverick pick-up last year, its first full year on the market. You may not even know Ford sells a little truck called Maverick. Nor that it gets 40 miles-per-gallon and has a base price of $22,195 – two facts that probably explain why this little pick-up sells faster than Ford can stamp them out (literally; many desirous of buying one have had to wait months for one).
Last year, Ford sold 15,617 copies of its electric Lightning pickup – out of 643,927 F-trucks, the rest of which aren’t electric.
Yet the Lightning got almost as much media attention as “the cases! the cases!” – and for similar reasons. That being what the “media” are paid to hype – and not.
Tucker Carlson lost his job for pointing this out, among other things. In other words, he practiced journalism. As opposed to most of the rest of them, who aren’t journalists and ought to have “brought to you by Pfizer” (and the WEF) tattooed on their foreheads. Their job is sales, basically. The product – or ideology – doesn’t matter. What does matter is who’s paying them to give you the pitch.
As opposed to the coverage.
Journalists were once trained to supply the latter, being (once upon a time) in the information gathering and disseminating business. Straight-up news gave you the information – so as to inform (rather than mislead) you about what was happening or happened.
That sort of coverage is what’s no longer wanted. Well, by the people who are trying to sell you something – and have paid good money to get you to buy it. They convey the “message” (as ads are lately styled). Whether it’s that sickness abounds or EVs are (cue Borat voice) great success.
Back to the Lightning.
It is a belly flop of Edselian proportions. In fact, the Edsel was a winner compared with the Lightning. Ford sold 118,287 examples over the period 1958-1960, which works out to just shy of 40,000 Edsels per year – or little more than twice as many Edsels per year as Ford has sold Lightnings each year, so far.
Ford cancelled the Edsel.
It continues to try to sell the Lightning, not because it sells – but because of politics. EVs uber alles, you see. Even if they aren’t uber much of anything, at all.
For some time this year, Ford wasn’t selling any Lightnings at all – after one caught fire before it was sold and Ford decided to shut down the production line to suss out the problem. Production has resumed – but the problem (one of them) remains, in that lithium-ion EV battery packs are susceptible by design to thermal run-away, also known as a short circuit. This leads to a very hot, very fast and very hard to douse electrical-chemical fire.
It’s not something that can be fixed, either – like a Pinto’s gas tank filler neck.
Speaking of that, proportionately fewer Pintos ever caught fire than EVs have have caught fire so far; yet there is no “media” hue and cry to take fire-prone EVs off the road in the interest of public safety.
Because that’s not what the media are paid to do.
Also, the Pinto was a huge success for Ford – in spite of a few catching fire. Three million of them were made over ten years, which works out to about 300,000 of them per year over that timespan. Yet most people believe the Pinto was a flop – having heard it on the “news.”
Back to the fire problem.
As regards the Lightning, specifically.
It is something more likely to happen, probably, in the case of a battery powered truck like the Lightning because trucks aren’t cars. Granted, many who buy trucks use them as if they were cars. But the whole idea is to be able to use them to do things cars aren’t designed to do, such as make it up and down a rutted, washed out dirt road – possibly pulling or carrying something heavy. This will jostle the truck – and so the battery. Inside of which is a lattice of thousands of individual cells. Damage to one can (and has) resulted in the same thing that happens when you apply a lit match to gasoline – just without applying the match.
Meanwhile, the Maverick is burning up the sales charts – though people who watch and read what postures as the “news” probably have no idea. They do know the Lightning is very quick and that it has outlets you can use to power your tools at the job site. They do not know that using those tools at the job site may mean not being able to use the truck to get home from the job site.
They might be edified to know about the Maverick, a truck that may not be as large but which can be used. That costs a third as much to buy as a Lightning and can take you (and your tools) more than 500 miles before it requires you to stop – for less than five minutes – to get gas.
But never mind all that.
It’s not what the media have been paid to tell you about.
. . .
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