The Rump Ranger

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Ford’s new ad for the Ranger Raptor is also an ad for something else most people aren’t interested in buying. This latter being interesting in itself. Politics now appears to matter at least as much as the product – even if the politics hurt sales of the product.

There was a time when that was anathema to those hoping to sell products. The idea being to make rather than lose sales.

That has changed – and that’s very interesting.

Corporations were once the ne plus ultra of conservatism – and not in the political sense. People went there to work and the work was about selling things, as many as possible for as much as possible.

Now it is about selling other things – to people who aren’t interested in buying them.

The Ranger is a truck and the Raptor version – which comes with an array of off-road upgrades – is the most aggressive version of it. Who do you suppose is your customer prospect, assuming you’d like to sell him this vehicle?

The question answers itself. Everyone knows it, too – except, apparently, whomever it was that approved the decision to run an ad for the Raptor Ranger trying to sell him something he’s probably not interested in.

That being other guys.

Straight men aren’t into that. This does not mean they are “phobic” – that is, afraid – of that.

Just the same as some people do not like polka music.

The italics (and the distinction) are important. Most straight men – and women – aren’t afraid of or hostile toward those who aren’t. Live – and let live. You do your thing and we’ll do ours.


But they do not like being hard-sold the politics of LGBTQ+-XYZPDQ and – here comes the punchline – they don’t have to buy it.

Anheuser-Busch recently learned about this elemental fact – once taught in business school – after it tried to sell the same demographic that buys burly off-road trucks beer. Whether one likes it or not, the fact remains that probably 98 percent of the people who bought – past tense, now – Bud Lite beer were straight white men. Working class straight white men. Along came a woman from the affluent-elite class that does not drink Bud Lite – and who publicly expressed her contempt for the working class men who do. She derided them as lowbrows and oafs – and then put a man (underneath his tutu) on the can guaranteed to drive those men to drink another brand of beer.

The woman was quickly fired but the damage was done – and it is probably irreparable. No one likes being insulted. Even fewer will pay to be insulted. Or associated with that which they find insulting.

Someone at Ford decided to do exactly that – again!

The Rainbow Raptor ad appeared after the Bud Lite fiasco unfolded. So it wasn’t a mistake – as one might have said regarding the latter. It was – it is – in-your-face deliberate.

There are only two possible explanations.

The first is that the upper echelon people at big corporations have become so out-of-touch with the people who buy their products that they truly do not “get it.” This being due to the insular, almost inbred nature of the circles they swim in. Doesn’t everyone drive a $75,000 EV with a pride sticker on the bumper? In the circles these people swim in, most of them do.

More to the point, you cannot get into these circles without being all-in. They hire and promote people like themselves, who share the same worldview – and assume it is the same worldview everyone has. It accounts for people like the Biden Thing’s secretary of transportation advising people who are having difficulty affording gasoline made twice as expensive by the policies of the Biden Thing to go out and buy a twice-as-expensive electric car as a way to “save” money.

But there is something deeper at work, too.

At one time – this was about three years ago, in the Before Time – corporations tried to understand their customers and  took care to avoid insulting them, not because they cared about them but rather because they cared about making money, which used to require selling things people were free to buy – or not.

It was understood that insulting people is counterproductive to the goal of selling people that which are not forced to buy.

Government can afford to be insolent (and out-of-touch) precisely because it can force us to “buy” what it is “selling.”

Corporations such as Anheuser-Busch, Target, PetSmart – and now Ford – seem interested in adopting this business model. It can be discerned – as regards the car business – in the cooperative partnering with government as regards the pushing of EVs down everyone’s throats.

It is also evident in the blatant disregard of and contempt for the sensibilities of the people who are still free to not buy what these corporations are trying to sell them. It is evidence  that politics trumps selling – and proof that Gramsci’s “long march through the institutions” has been completed.

But people are still free to not buy what corporations such as Anheuser-Busch, Target, PetSmart – and now Ford – are trying to sell them.

Which isn’t beer – or the Ranger Raptor.

. . .

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  1. As the Gipper used to say … ‘Well, there they go again.’

    ‘Butt [sic] Light will donate $200,000 to the National LGBT Chamber of Commerce (NGLCC) in support of the organization’s “Communities of Color Initiative” (CoCi), which aims to “support the growth and success of minority LGBTQ+ owned businesses,” the company said in a press release on May 30.

    ‘Butt Light will also support NGLCC’s CoCi Biz Pitch program, in which the winning LGBTQ business owner will receive $5,000.’

    Double down, triple down, till something breaks.

  2. Its very annoying. Earlier in the month we were about to pull the pin on the purchase of a new Maverick from a dealer down in Phoenix. Then this came out…. Now, I just want to take a picture of 25K in hundreds, send it to them with a note to fuck right off. Problem is they wouldn’t give a rip.

    Its been said around here on EPAutos for a long time. I think we all know. ToBigTooFail, combined with unlimited money printing, and no accountability is a recipe to destroy once great companies/countries. It created a negative feedback loop akin to a raging forest fire, all that’s left, is to watch it burn itself out. Unfortunately we have to share the breathable air with these psychopathic grifters.

    • Hi (again!) Norman –

      I think the Bud Light thing may, in retrospect, prove to have been the turning point. Saying NO does matter – if enough of us do just that. Your saying NO to Ford’s pushing of “pride” by not buying a Ford vehicle you were about to buy does matter. It will matter – and will have an effect – the more of us do the same.

      • I agree about Bud Light Eric. The thing that still gets me is how all these companies just don’t care. How did they not know the main demographic of 95+% of their customer base? I don’t believe it. These companies have taken on an agenda of debt and death and we should treat them accordingly. It just sucks about the Maverick, as it would perfectly fit our needs.

      • ‘I think the Bud Light thing may, in retrospect, prove to have been the turning point.’ — eric

        ‘Rump Ranger’ is an inspired article headline.

        Looking forward to a follow-up piece on Butt Light. 🙂

  3. I think that things like the Bud Light backlash and the failure of the poison gene therapy program (i.e., to get a shot in every arm) are a clear (enough) indication that the march through the institutions is not, in fact, complete.

    It is nearly complete. The people that want it to be complete want to see it happen in their lifetimes and that will be their undoing. They want to cross the gap, complete the task, without fully owning the underlying situation, i.e., the hearts and minds of *enough* people.

    It’s like the “90-90 rule” about any project, i.e., 90% of the effort is in the last 10% of project. Except here we’re probably closer to 98% but that last 2% is enough that they can’t over come it naturally in the timeline that they want.

    So they’re trying desperately to force it. Trying to sell fags to rednecks despite that having zero chance of success. They want to see how much they can get away with because that damn 2% is just out of their reach.

    They are clearly in “burn the house down” mode. They gave up fiscal responsibility — despite doing so being literally against the law for a corporation — years ago now. They now they’re not going to be turning a profit come 2025 or fuck ever.

    They know that once the house has been burned down, theft by government (whom they control), will keep them safely paired to their $29m/year salaries while everything everywhere has been burnt down.

    Ultimately, even if forced for a while, they cannot win. It’s just not possible. Eventually you run out of other people’s money to steal. You cannot pick the pockets of a naked man.

    And maybe, out of desperation, they go ahead and pull the nuclear trigger. That will be their final act and likely the scenario that Yukon Jack is talking about below.

    There’s still time. There’s still a chance to stop it.

  4. Just want to point out that AB inBev did not fire the stupid HOs that dreamed up the queer/deviant on a beer can fiasco, both were placed on leave. Meaning like Target moving the Satanic SCHIFF to another less noticeable section of the store, they moved them out of the limelight for now so they can come back later and start another round of deviancy.

  5. Seeing the number of comments, I think Eric hit a nerve on this one. I have something good to add to the discussion that the high IQ readers on this site might appreciate – before Al Gore invented the internet we had to read books – and I read alot – and one topic I delved into was economic cycles – and the rise and fall of civilizations – and the social ramifications.

    Specifically I remember reading how civilizations MUST start with sound money, heterosexuality, strong moral values, etc. They end with currency debasement, military overreach, and homosexuality. Obviously we are in the end phase of our current civilization – there are no morals, there is massive currency debasement, and the upper class are raging, blood drinking, baby killing, demonic Satanic homosexuals.

    Amerika is not just evil, it is beyond evil, Amerika is so damn evil it surpassed the good to evil scale, it is way worse than Sodom and Gomorrah, and we know it, and we know what happened – God judged those homosexual infested towns and burned them to the crisp.


    Wiki – Sodom and Gomorrah (/ˈsɒdəm … ɡəˈmɒrə/) were two legendary biblical cities destroyed by God for their wickedness.[1]

    God sends two angels to destroy Sodom. Lot welcomes them into his home, but all the men of the town surround the house and demand that he surrender the visitors that they may “know” them. Lot offers the mob his virgin daughters to “do to them as you please”, but they refuse and threaten to do worse to Lot. The angels strike the crowd blind.

    The angels tell Lot “…the outcry against its people has become great before the Lord, and the Lord has sent us to destroy it” (Genesis 19:13).[12] The next morning, because Lot had lingered, the angels take Lot, Lot’s wife, and his two daughters by the hand and out of the city, and tell him to flee to the hills and not look back. Lot says that the hills are too far away and asks to go to Zoar instead. Then God rains sulfur and fire on Sodom and Gomorrah and all the Plain, and all the inhabitants of the cities, and what grew on the ground (Genesis 19:24–25).[13] Lot and his two daughters are saved, but his wife disregards the angels’ warning, looks back, and is turned into a pillar of salt.[14]


    Christians know this story well – which is why Christians are nervous, if not extremely upset, that their nation has gone full tilt degenerate. If you believe in a God of justice, Amerika is in need of a big judgment, otherwise God needs to apologize to Sodom and Gomorrah. A god believer recently made the observation, that God is working his will through Joseph Biden, to bring the end to this nation.

    I certainly agree that Zio-pedo-perv Joe Biden is a wrecking ball, and he has sped us toward our demise with the Ukraine fiasco, because hegemon Amerika has lost it’s primacy over it’s two biggest rivals, Russia and China. But you could make the argument that the collapse is inevitable and the forces so huge that it doesn’t really matter who the puppet in charge is – Amerika is in a unstoppable epic Biblical level death spiral.

    And how did we end up on this slippery slope to hell? We tolerated gays. Being free, we wanted others to be free, and that liberal value allowed gays to gain prominence without a so much as a whimper from us. In some Muslims societies, gays are put to death. I know that in Thailand drug dealers are put to death. Those societies will survive because they have vigorous defense mechanisms against degeneracy. Right or wrong, I make no judgment, I just view it in biological terms. Our western liberal democracy has gone full tilt against the creative life force of procreation and thus is doomed.

    According to Dr. Kevin Barrett (False Flag Weekly News) the United States has killed 30-50 million people around the world after WW2. We did this to extend our central banking military empire on the world. We even did “false flags” to justify wars on defenseless nations. We used illegal weapons like Depleted Uranium. We falsely accused our adversaries. We lied and we killed and we destroyed. We made the entire world hate us.

    I highly recommend everyone read George Washington’s 3 Perils, the third:

    “And again I heard the mysterious voice saying “Son of the Republic, look and learn.” At this the dark, shadowy angel placed a trumpet to his mouth, and blew three distinct blasts; and taking water from the ocean, he sprinkled it upon Europe, Asia and Africa. Then my eyes beheld a fearful scene: From each of these countries arose thick, black clouds that were soon joined into one. Throughout this mass there gleamed a dark red light by which I saw hordes of armed men, who, moving with the cloud, marched by land and sailed by sea to America. Our country was enveloped in this volume of cloud, and I saw these vast armies devastate the whole county and burn the villages, towns and cities that I beheld springing up. As my ears listened to the thundering of the cannon, clashing of sword, and the shouts and cries of millions in mortal combat, I heard again the mysterious voice saying, “Son of the Republic, look and learn” When the voice had ceased, the dark shadowy angel placed his trumpet once more to his mouth, and blew a long and fearful blast. “Instantly a light as of a thousand suns shone down from above me, and pierced and broke into fragments the dark cloud which enveloped America. At the same moment the angel upon whose head still shone the word Union, and who bore our national flag in one hand and a sword in the other, descended from the heavens attended by legions of white spirits. These immediately joined the inhabitants of America, who I perceived were will nigh overcome, but who immediately taking courage again, closed up their broken ranks and renewed the battle.

    Again, amid the fearful noise of the conflict, I heard the mysterious voice saying, “Son of the Republic, look and learn.” As the voice ceased, the shadowy angel for the last time dipped water from the ocean and sprinkled it upon America. Instantly the dark cloud rolled back, together with the armies it had brought, leaving the inhabitants of the land victorious!

    Then once more I beheld the villages, towns and cities springing up where I had seen them before, while the bright angel, planting the azure standard he had brought in the midst of them, cried with a loud voice: “While the stars remain, and the heavens send down dew upon the earth, so long shall the Union last.” And taking from his brow the crown on which blazoned the word “Union,” he placed it upon the Standard while the people, kneeling down, said, “Amen.”

    The scene instantly began to fade and dissolve, and I at last saw nothing but the rising, curling vapor I at first beheld. This also disappearing, I found myself once more gazing upon the mysterious visitor, who, in the same voice I had heard before, said, “Son of the Republic, what you have seen is thus interpreted: Three great perils will come upon the Republic. The most fearful is the third, but in this greatest conflict the whole world united shall not prevail against her. Let every child of the Republic learn to live for his God, his land and the Union.” With these words the vision vanished, and I started from my seat and felt that I had seen a vision wherein had been shown to me the birth, progress, and destiny of the United States.”

  6. I wont buy a queer Ford Ranger or support their company! We must send these companies a strong message!

    Hope Ford goes broke like Bud,Target etc…Ford is already losing billions with their electric car division,and its hurting them tenfold!! Now lets show them respect for Straight Pride and stop buying Fords,I laugh at queer new from this point Ford Drivers!

    I never did care if you were gay before they started cramming down my throat,now I boycott every company I can that caters to them….My Ford buddy,also said NO new Fords for him! He is a man of his word! Yes,he will keep his 70 Torino and 73 Mustang Mach1 and 2020 F 250 and his wifes Escape but who knows 5 years from now when they want new?! Will Ford still cater to the queers?

  7. I work at an enormous publicly traded Japanese company. They’ve been around for over 110 years. Maybe not much longer with lunacy like this:

    I just got this “invitation” Wednesday.

    “Join the PRISM Business Impact Group on Wednesday, June 7th at 4:00 PM ET for a virtual drag show! Join a beloved queen and activist for an exhilarating look at queer history and culture, and share what “a day in the life” looks like. Enjoy two live performances, as well as a Q&A session with the drag queen host(ess).

    This event is limited to the first 100 registrants, so please register as soon as possible to secure your spot!”

    I would wager a large amount that not a single employee requested an event to be hosted to explain about “a day in the life” of drag queens. Not one.

    What again is the psychological description of someone who thinks their life is so exciting that everyone must want to hear more about it? That’s right: Narcissists.

    The whole LGBT lobby are a bunch of intolerant narcissists. Don’t give them what they crave most: Attention.

    The truth is stranger than satire:

  8. Personally, on the surface, I think outrage about this sort of thing pretty silly. I couldn’t care less if Ford wants to make a rainbow truck. I think ReadyK was right below in that this is advertising targeting a specific audience, and most people with interest in this site are not that.

    However, when I read of CEI requirements, that’s a different matter. A concerted system of financial coercion of specific beliefs and opinions is clearly unacceptable. I think THIS needs exposure, as most are unaware of its existence.

    As far as the Alphabet People, for the greater part, they are being used as pawns, just like any other faction. They’re being used in a method of division disguised as a movement for inclusion.

    This brings me to “Pride”. What I see is that it’s not really just proud-to-be-gay (etc). Its about being proud of a victory. Historically, your typical Alphabet People were often shunned, beaten and killed. It still happens in much of the world, viz. Africa, the Middle East, etc. “Pride” appears to be the celebration of a victory against that kind of oppression.

    Being TOO “proud”, however, is having the effect of swinging the pendulum back in the other direction. Being forced to use someone’s fabricated “pronouns”, for example, is onerous madness. Most people don’t like being forced to do things they think are insane. Thus, alphabet-authoritarians and their corporate sponsors are fomenting a backlash.

    Eventually, however, I have hope that the pendulum will end up in the middle, equilibrium having been established. Then, the Alphabet People will both be widely accepted in the live-and-let-live matter, being free to bang what they want (as long as it’s adult and consensual), but not be so bold as to try and force acceptance on everyone.

    Perhaps most of them will finally take “pride” in being unique, and knowing that being unique comes with the burden of not always being accepted.

    • I think the irony is lost on a lot of folks that pride is one of the 7 deadly sins. Pride goeth before the fall, as well. One has to wonder why these folks were/are subject to so much “oppression” historically. Were the oppressors just stupid cave people or do they know something is inherently wrong with such lifestyles? That such activities tend towards decadence and depravity? Is the logical conclusion of tolerance Sodom and Gomorrah? The Andrew Sullivan piece the other day making a distinction between “normie” gays and militant queers tried to argue no but I’m not buying it. I’m past my last libertarian nerve with this stuff. Hell, it’s State religion now. Lines are being crossed, with children. The ones doing it may be pawns but they could stop and it would end. But they don’t. I don’t see how we go back 30 years in time, either.

      • Funk Doctor,

        “I’m past my last libertarian nerve with this stuff.” That may very well be part of the intent behind some of this.

        “Were the oppressors just stupid cave people or do they know something is inherently wrong with such lifestyles? That such activities tend towards decadence and depravity?”

        The same arguments were made for Prohibition, of course. There is always a limit to what is acceptable behavior, and for libertarians, it usually ends at when there is “aggression”. Sometimes people may have different thoughts on when that line is crossed, but eventually, it should be obvious. Care should be exercised not to condemn those who have respected others while exercising their liberties, however.

        • Rothbard stated Libertarianism is not libertinism. A libertarian can be a libertine but that is a different issue.

          Alcohol prohibition was a 14 year experiment with banning something that had been quite legal and traditional for centuries. The opposite could be said for the deviant lifestyle choices of today. They’ve been “banned” both legally and culturally for centuries in most countries and “promoted” for less than 14 years, though “tolerated” for longer than that in Western countries.

          Defining “aggression” is interesting. Problematic. Libertarians tend to ascribe a more concrete, physical sense, while Leftists go straight to “your words or thoughts in opposition to our agenda are violence.” Suffice it to say, some weirdo grinding his genitals in the face of a toddler, pre-teen or teen wearing Satan horns while reading explicit material at “story hour” meets my definition of aggression. To be met defensively, of course.

          The question, to me at least, is this too late for action to save a society? Should these characters be threatened enough (no gov’t intervention, of course) to stay among themselves, in the shadows, in the closet, as it were, so as to prevent them menacing others with their perversions? This gets straight at the “tolerance” issue. Canadian pastor Pawlowski, who so heroically resisted coofy-doof lockdowns while the perverse complied willingly and who is active in resisting the deviance agendas has said “you will be ruled by what you tolerate.” I tend to believe this these days.

    • BaDnOn,

      My understanding is they picked “pride” as the opposite of “shame.”

      Which is fine, as far as it goes. But I agree, I don’t actually care what other people do. I just don’t want to be forced to applaud it. “Not actively supportive” is not the same thing as “hatred” or “bigotry,” and I don’t appreciate the insinuation that it is.

      • Publius,

        ‘…They picked “pride” as the opposite of “shame.”’ That could be the case and it makes sense, those were just my thoughts on the phenomenon.

        ‘”Not actively supportive” is not the same thing as “hatred” or “bigotry,” and I don’t appreciate the insinuation that it is.’

        I agree. Some of these people use the phrase “silence is violence” to goad people into choosing some side in a fight that isn’t theirs. But it’s balderdash.

        For example, I don’t like watching football (or most professional sports). Me not having NFL stickers all over my truck doesn’t mean I hate people who play or watch football, however. That would be a ridiculous accusation.

  9. I, Yukon Jack, would like to provide Ford Motor Company with a free advertizement promo for the new Raptor Macho Truck.

    Fade in to a sweaty muscular (gay) man working out, the camera below his waist pans up and views 5 USAF raptors screaming across the sky leaving rainbow color vapor trails.

    Village people music slowly increases in volume.

    An Army General (with a rainbow colored dress hat that matches the Raptor gay paint pattern), salutes the camera. Then the camera cuts to two macho uniformed army rangers embracing each other.

    The Village People song Macho Man, now loud, in refrain:

    Hey! Hey! Hey, hey, hey!
    Macho, macho man (macho man)
    I’ve got to be a macho man
    I’ve got to be a macho, macho man

    Across the screen is FORD! FORD! FORD! synchronized to the beat.

  10. These fools are going to put the Babylon Bee out of business! Even they can’t come up with nonsense this insane!

    The level of bat-s*** insanity is off the charts lately!

    I love the Babylon Bee, its about the best comedy sites out there at the moment. It’s super hard to be funny when you know you can’t joke about certain things anymore…… Biden just BEGS to be mocked, and so few comics do!

  11. Ford is also currently advertising that “YOU” get the benefit, aka can pay for the privilege of, having you car picked up for service. Will the “gay” cars & trucks be serviced only by non-binary gender-fluid “technicians”? If the question you are asking is “why do they advertise such minority bullshit”, the answer is advertising, itself.
    No, they don’t give a rat’s ass about the majority of non-gay, non-woke, average-joe, majority. Advertising is meant to sell what people DON’T need, and otherwise wouldn’t waste money on. If it already sells, it doesn’t warrant wasting money to tell people they should have it. Advertising appeals to people with more money than brains, and those who have enough to piss away on stupid, pointless crap, such as sexual identity and virtue signalling.
    Everyone else buys what they need, and leaves it at that. This would be the majority of us who are just working our asses off to pay utility bills and taxes.
    Yes, there will be people stupid enough to spend what they haven’t even earned for what they want, forgoing what they actually need, but that’s an after-the-sale issue for the banks and the repo men.

  12. Eric. You are missing the “you will own nothing and be happy” world rulers agenda.

    The Corporate Equality Index (CEI) is the reason companies are going WOKE. This is the imaginary social credit score based on a company’s adherence to WOKE policies. The Human Right Campaign (HRC), a massive international political lobbying group that dictates the CEI score, employs 39 million workers globally. George Soros and the Open Society Foundation fund the HRC directly.

    The 2023 Corporate Equality Index toolkit has a point system for various woke policies. The new policy has expanded these woke policies and makes it increasingly difficult for companies to operate outside of the far-left narrative. For example, spousal and partner benefits can earn a company up to 20 possible points. An employee does not need to be legally married for their partner “regardless of sex” to receive benefits, which include surrogacy benefits, expensive IVF treatments, foster care assistance, cryopreservation, and adoption assistance.

    Transgender-inclusive healthcare benefits (25 possible points) entail a full page of demands, including puberty blockers and hormone therapy for minors, and reconstructive surgical reassignment surgery (including reconstructive chest, breast, and genital procedures). Employers “MUST” offer these procedures to all employees. They must also offer at least five out of 10 “essential services,” including travel expenses, tracheal shaving, facial feminization surgery, voice modification surgery, voice therapy, and hair removal surgery.

    Outreach or engagement to the broader LGBTQ+ community is worth 15 points, meaning that businesses must show they are either trying to recruit more gay employees, working with gay-friendly third parties, providing philanthropic support to at least one LGBTQ+ organization, and more. This criterion is forcing businesses to recruit other businesses into the woke agenda. Forget qualifications! As long as they’re part of the gay community, they’re hired.

    The criteria for a 100 CEI score rose dramatically in just one year. Religious organizations or employers are demonized for holding true to their values. Are we really forcing employers to pay for breast augmentations and voice therapy? The most disturbing piece is that employers must now provide “gender-affirming care” procedures to the CHILDREN of their employees. If you look around, nearly every business is adhering to this agenda as the CEI social credit score has become just as important as the ESG climate social credit score.

    • Indeed, Torino –

      But there is a way to beat these bastards. It is by saying NO to them. NO to buying from them. NO to working for them. NO to investing money in them. And so on.

      • In March 1991, President George H. W. Bush spoke to Congress after the end of the Gulf War in Iraq. In his speech, he outlined a “new world order” that had replaced the bipolar politics of the Cold War era. His daddy said the same thing some years earlier.

        Coded speech for a world run by the World Economic Forum and those nameless ones above that pay grade. Look at who their members and associates are. Almost every politician, banker and media thought police chief. At least blacks knew they were slaves on the plantation.

        The day Ford, Bud, Target etc. come out with a press release telling me they did it because they had to or else is the day the people will get their lives back.

    • Torino,

      Thanks for the info. Companies can’t ignore their CEI score anymore, because if they do, then banks won’t lend them money; even if a corporation has a solid balance sheet, it’ll still need short term loans and credit for routine operations. If they’re deprived of both, then they can’ t operate; they can’t do business.

      • Marky,

        A wise man once said “Impossible is a word found only in the dictionary of fools.”

        That guy had balls. Almost-conquered-all-of-Europe-sized balls.

        We all can just sit here and whine about all kinds of obstacles, or we can work on getting over/around/through them as nd accomplish something.

        What is your plan?

  13. My doggone little dachshund tried to take on a porcupine, he lost the battle. Soon enough, too. A porcupine quill, once impaled into skin tissue, will continue to work its way through tissue. The dog, animal, will die a horrible death. No fun when a porcupine does damage to an animal.

    A trip to the vet is what you do, nothing else can be done. Sedation will solve the problem. The dog will bite if you keep on pulling porcupine quills. Completely uncontrollable. Doesn’t work.

    A feature and a freak of nature, as it were. There are places that are no longer at all safe, it is wilderness out there, gray wolves, black wolves, mountain lions live in the remote areas and prey on cattle, there are bison herds too. Wolves have been in feedlot yards. Plenty of coyotes, badgers, skunks, possibly always rabid or carry rabies. Moose and deer are out there if you search the back roads.

    You wouldn’t think it has become so, but it has.

    Nature abhors a vacuum.

    The most aggressive baboon will always aggressively protect the colony, territory, and hence never mate. Nature has no rules.

    Humans are animals, all animals are equal, some are higher on the food chain.

    Humans can be feral wild animals, criminals and invading armed forces do a good job at being just plain animals. Sad truth.

    They live on the streets and on battlefields, 600,000 homeless in America is equal to the number of forces battling it out with the Russians and Wagner and whomever would want to be there making sure everything is always fubar in Ukraine as it is in LA and San Francisco. They all act like animals, they kill and are not civilized.

    Minus 300,000 Ukrainian forces not there anymore, Ukrainians have nothing, you should be happy.

    You gotta be kidding me. Who is causing all of this chaos, fomenting the discord?

    700,000,000,000 times 40 equals 28,000,000,000,000 dollars.

    1983 to 2023 is 40 years. All military expenses, all up in smoke and more smoke yet to come. Big deal, all is fair in love and war, if it all costs arms and legs, what difference does it make?

    That’s where your money goes. And… it’s gone!

    Ford can’t survive in an environment that does not have a stable society.

    Nobody can. Things are tough all over, even in Bakhmut.

    Vandalize all Ford products on every car lot in America. Should solve the problem.

    Only harm physical objects, not cause physical harm to humans. Don’t be a porcupine, you will cause lots of misery. Unfortunately, humans harm one another, and with malicious intent.

    The non-aggression principle prevails. Even if you want to sucker punch a few you know whats and leave them lying in a heap, don’t do it. Eventually, the karma will get there.

    Beer time!

  14. Macho Man by the Village People

    modified lyrics Ford new F-150 theme song:

    Every man wants to be a macho, macho man
    To have the kind of truck always in demand
    Driving to work in the mornings, go man go
    Working in the construction site, muscles glow
    You can best believe that he’s a macho man
    Ready to drive around, anywhere he can

    Hey! Hey! Hey, hey, hey!
    Macho, macho man (macho man)
    I’ve got to be a macho man
    I’ve got to be a macho, macho man
    I’ve got to be a macho! Ow!
    Macho, macho man
    I’ve got to be a macho man
    Macho, macho man (yeah, yeah)
    I’ve got to be a macho!

    • Hi Jack,

      The Village People… who’d a thunk it would lead to where we are? Andrew Sullivan wrote something the other day about how “queers” – as they style themselves – have radicalized what was at face value an effort by gays to be (ironically enough) let alone into one that refuses to leave anyone alone. I agree with much of what he wrote in that I (and I think, most people) bear no ill will toward gays or anyone else, for that matter, as far as leaving them in peace to live their lives as they wish. But that’s not what “queers” are wanting, is it? What they want is to require us to affirm their “lifestyle” – and have it presented to kids as not only normal but admirable and even desirable. This is where they have gone too far – and I suspect reasonable gay people know it, too.

      • I think most people have Libertarian values toward gays – leave them alone in their choices – but as you said they have gone too far. Homosexuality has been politicized for an agenda – or is part of a larger agenda to cull the population. Tranny grooming is reaching all the way down to toddlers to accept this queer agenda. Corporations are in on it, much to their detriment, like Target.

        There is no way in hell any normal loving parent wants society grooming children to young to understand anything. Innocent children dependent on parents should not be targets of this Satanic agenda.

        LBGTQers don’t breed, neither do girls who got the cervical vaxx as they have been rendered sterile, and Covid victims the same. Abortion definitely culls the person before being born, and contraceptives before the woman becomes pregnant. Mask wearers can not transmit sexual facial signals, and you can not mate if you are 6′ apart. Female bipedal erect hominens transmit visual sexual signals from the face – which is why red lipstick is universal – as a proxy.

        So if you think about it, it is all the same agenda – reduce the population by any means – and in Ukraine they just culled 500,000 white Christian boys and destroyed many abodes. So war is another good way to get rid of useless eaters – which is why some analysts are saying they are streaming in millions of military aged illegals into Amerika for an upcoming genocidal culling of whites. The anti-white rhetoric is pre-war programming.

        I think that if the Covid kill off fails the elites will seriously consider going to option B – nuclear war with a nice big genocidal killing in the aftermath, or something like that. It is obvious that they are waging war on us, and gays are caught up in this agenda.

        There are many gay churches in southern Oregon – which is a joke – because the Bible condemns homosexuality in the harshest of terms. Yahweh wants you to be fruitful and multiply, not anal probing with Pete Buttegg or “spilling the seed”.

        LOLROFL it is all a huge joke to me. We created such a wonderful civilization and now we all are damn determined to destroy it. Humans are a mad specie.

        • We are indeed mad, Jack. Hmm, that has a ring to it. Humans are hell-bent on killing themselves, and I figure the nuclear option is coming, with the way our “leaders” in D.C. keep goading Russia and China. And when they “first strike”, I do not think there is going to be much left of the U.S. for us to trike back at them.

          • Yes, I agree, the psychopaths in charge are so completely gone they are actually egging on Russia to nuke us. What kind of crazed nation begs to be annihilated by nukes? Oh yeah, the same nation that blew up the trade towers and went to war on lies.

            Blowing Nordstream is a major act of war. The USA under Biden and Nuland are trying to cancel Russia – literally trying to end their civilization because they are bucking the agenda – the insane queer agenda, and not to mention the Rothschild Zionist evil empire.

  15. I actually thought this was a parody when I first heard about it – like telling the people at bud to “hold my beer”….
    Now if they made a rainbow version of the electric one it may actually have made some sense….

  16. Time to rant….

    F – Faggot
    O – Only
    R – Raptor
    D – Drivers

    Pete Buttigieg… pronounced “Booty Fudge”

    Bud Light…tranny fluid…heard it
    Target…ballsack pouches for female swimsuits..heard it
    Now Ford as described in Eric’s piece..heard it
    What the hell did PetSmart do??

    • BLM fanaticism. Another Whitey that hates Whites. The millions sent to BLM bought some of BLM leaders some nice property.

      “I believe in standing up for what is right, but I recognize that my experience as a white male makes me ill equipped to know what it’s like to face discrimination, hatred or even fear for my life based solely on the color of my skin,” J.K. Symancyk CEO

      Course he never gave up his position at PetSmart to a BLM member to make up for the ‘injustice’. ………. Just another loser…

    • Target has committed suicide – forever ruined their brand. Promoting sexualization of child will appeal to no one but a thin slice of weirdos, perverts, and mentally ill trannies. I will never shop Target again – they disgust me.

      Apparently Wall Street also knows because TGT stock is in freefall.

      Gay trucks … yeah, like that will sell. Macho and gay do not go together unless you are Village People who play dress up and hang out at the YMCA looking to hook up in the parking lot.

      • I agree, Jack –

        There is tremendous power in NO. I tried pointing this out as regards Face Diapers. Also the TSA, when that loathsomeness first percolated. I begged people to stop flying until they stopped groping and scanning. Most just sighed and spread their legs. And “masked.”

        Maybe – finally – people are figuring out how to stop all of this.

      • Hi Jack,

        As the cliche goes, I have gay friends (and I really do) but they don’t push their private lives on me (as I don’t, on them) and that is why we can be friends. I cannot be friends with anyone who pushes anything sexual on kids. Such people – gay or straight – deserve a punch in the face.

      • Hi Jack,

        Maybe these businesses aren’t committing suicide, but are slowly being murdered. Maybe the indoctrination is not just to their consumers, but within the company.

        People on this site have made some excellent suggestions on what is occurring through the WEF, Soros and Company, Soviet style takeovers, etc. We keep believing they are coming after us and that is probably the end goal, but first capitalism has to be destroyed. What is the easiest way to do that? Through the Stock Market. The enemy would hit the greatest number of people with the most force.

        An enemy’s easiest chance of winning is by infiltrating your opponent. How would you do that through a capitalist market? By buying enough stock to overtake the public organization. It is a bit harder to do in a privately held company. I would start looking at the list of stockholders in these corporations. How many does Soros and Companies have their hands in? It may be the CEO signing on the dotted line, but does he have a gun to his head while doing it?

  17. They hit you then back off,,, then another hits you and they back off. Then another,,, another,,, another,,,This keeps going until Americans are so worn down they can’t remember who to boycott.
    Americans will have to stop buying about everything unless its absolutely necessary and that just isn’t their style. Look at the airports where Americans allow pedos feel up them and their children. Three years of lockdowns, lost jobs, forced injections, masks for a fake virus. They say nothing of the deaths, disease and disabilities the injected poison causes. Not one of these killers have been incarcerated with a court date.
    No,,, These boycotts won’t last long and the corporations know it. Americans have a gnat sized memory.

    • I was going to say the memory of a gold fish, but a gnat will do. Also, I think that Americans love their servitude. Why else would they line up to get sexually assaulted at the airport for so many years? No, I do not see any up rising, and I do not care how well-armed Americans are. If they have not decided to fight now, I do not see it even when a digital currency comes, and rumor has it, it is coming in July. Fight? No, they are used to getting screwed, and getting them to help rise up against tyranny? Forget it, they will get used to it, and forget they were ever free, and their kids & grandkids will never know there ever was a such thing.

  18. If they didn’t make a point of it being ‘homosexual pride’ or whatever I’d see that stripe as being some sort of 1970s style graphics.

    Ford had graphics like that on Pintos, Ecnoline vans, Mustang ii’s etc and so on. So did other car makers.

  19. Right on cue, here comes North Face, inviting its customers to take a hike:

    ‘A North Face advertisement featuring a drag queen in rainbow-themed outdoor sports gear has sparked backlash after going viral online.

    “Hi, it’s me, Pattie Gonia, a real-life homosexual,” drag queen and self-described environmentalist and community organizer Pattie Gonia said in The North Face ad, adding, “Today I’m here with the North Face. We are here to invite you to come out … in nature with us!”

    “We like to call this little tour, the Summer of Pride. This tour has everything: hiking, community, art, lesbians, lesbians making art. Last year we gay sashayed across the nation and celebrated pride,” the drag queen continued.

    Pattie Gonia … this Bud Light’s for you!

  20. I’ve been looking for a new truck and considering Ford and Toyota. Now that Ford has gone woke and Toyota is selling for more than MSRP, gonna have to keep the old Chevy running a while longer.

  21. “Political correctness is communist propaganda writ small. In my study of communist societies, I came to the conclusion that the purpose of communist propaganda was not to persuade or convince, not to inform, but to humiliate.”

    -Theodore Dalrymple

    We live under an ideological, totalitarian corporatist system in which a government-corporate alliance controls the means of production. The woke corporate managers are at Ford and Annheuser-Busch and the Los Angeles Dodgers, for practical purposes, no different than the party apparatchiks and nomenklatura who were given positions in State-owned enterprises in the USSR based on their fealty to the Party doctrine. The peasants will buy the products marketed as the fruits of party ideology, or they will have nothing.

  22. Deliberate self sabotage?
    Make the manly thing gay so men dont buy it, then they can say, “Look! Manly thing doesn’t sell!”
    Then something else good is off the market. Not that Bud for example was ever good, but it was part of the manly mainstream culture

    • Maybe. That’s what was done to the manual transmission in away. First dealers stopped stocking it because the financing demanded they stock what moved most easily to buyers who wanted to take delivery today. Then when MTs became special order and sales people pushed what was on the lot, sales fell. When sales fell automakers offered it less and the spiral continued.

      However I don’t see ford killing their dealer rewards models on purpose unless this is about going to the company owned sales offices and eliminating dealers.

  23. I’ve always preferred the rowdy beer crowd to the look down their noses at everyone else wine crowd. Guess she forgot who she was selling to. You aren’t selling wine honey.
    All they’ve accomplished is making us more attentive. I would never have associated the Raptor paint job to LGBTQXYZ if I wasn’t having that crap thrown in my face every damn day. They fail to realize there’s not one brand product we can’t live without.
    You can lead a man to Bud Light, but you can’t make him drink it. Yet.
    Wonder when FedGov will decide these “pride” full companies need a bail out, to promote DEI. Or DIE if you prefer.

  24. 1. TOLERANCE: it means the right to be left alone.
    2. ACCEPTANCE: it means equal status.
    3. CELEBRATION: it means that everyone must accept LGBTQXYZ and promote it as a good valuable thing.
    4. FORCED PARTICIPATION: it means that everyone must participate in LGBTQXYZ culture.
    5. PUNISHMENT: it means that everyone who disagrees with LGBTQXYZ culture must be punished.

    • “In California homosexuality is legal. I’m getting out before they make it mandatory.”

      – Bob Hope

  25. Here’s how Ford used to market its pickups in 1961:

    Buyers had their choice of three completely different models: a car-based Falcon Ranchero, an F-100 pickup, or a van-based, cab-forward Econoline 1/4-ton.

    If any of the seven guys in this ad (and they’re all guys — women were not a target demographic for pickups then) are latent homosexuals, their workaday clothing gives us no clue.

    Catcher in the Rye, featuring protagonist Holden Caulfield’s caustic remarks about ‘flits’ (gays), had been published a decade earlier. But not a trace of the gay demimonde shows up in the sedate auto advertising of JFK’s first year in office. Every guy is wearing a hat, as was the custom when one stepped outside, although JFK didn’t.

  26. The working class slob (no offense, as I are one) is being ignored. Good reason too, they’re aging out of the “prime demo” age bracket. Every marketer tries to attract the 18-24 and 18-49 age group. Not because they can afford to buy anything, but because their buying choices aren’t set. Fact is, at some point around 50 or so everyone just settles for a brand they know. You’ve seen enough. Marketing types know this and once you reach age 54 you just don’t matter to them. You’re a Ford man, because you’re too tired to buy a Dodge now.

    This is the way it’s been since Edward Bernays invented scientific marketing. But Crystallizing Public Opinion was written for a time of few printing presses and many newsstands. When transmitters cost millions of dollars to operate, and satellites cost millions of dollars to launch, your story can be carefully controlled. But when any idiot can set up a WordPress site in an hour (again, first hand knowledge), and millions of people are watching and sharing, there’s no control of the message. Best you can hope for is a sort of marketing quantum probability.

    Back in college I had a few friends who happened to be black. I remember reading Jet and Ebony at their apartments and seeing that many of the ads were for products like hair care, designed for the needs of black people. But there were also plenty of ads for mainstream products that had a black tone. Same thing with Cosmo and Elle. Ads I wasn’t meant to see. Ads I would have never known about had I not happend to see them on the coffee table. And the explosion of products in the 1990s-2000s fit right into that. Yes, they’re all owned by Unilever, Colgate-Palmolive and Procter & Gamble (the OG satanic business), but all those different choices are there to target a very specific niche. It’s hard to do that with a pickup truck.

    You weren’t meant to see the pride F150. That’s not for you. And if you stayed out of the gentrified neighborhood downtown you might not ever see one in real life either. In fact I seriously doubt anyone expected to actually sell the Pride paint package (no one’s that gay), it was done just to get gays into the showroom. Except that now that the Internet gave everyone a TV transmitter, a printing press, and a radio station -all in the palm of your hand and always with you. There’s a time honored tradition of lampooning experts and authorites lacking common sense, so what might have been a nice bump in sales for the summer becomes a big joke online. And a call for boycott by the “brand loyal” customers who are outraged. Now the marketing department has to walk it back and fix the damage. And it opens up opportunity for other companies to grab a little market share too.

    Now can someone could explain Budweiser Clamato to me?

    • Very well stated, RK.
      I doubt Ford will sell many “Gay Raptors” in Rifle, Colorado.

      Meanwhile, the LA Dodgers have bestowed an “award” on a disgusting group of perverts who insult the Roman Catholic church by their public behavior:

      This in a city with a large Spanish speaking, hence largely Roman Catholic, population.

      If you hear a rumbling sound coming from the direction of Chávez Ravine (and that’s Chávez, not “Sha-VEZ”), it won’t be an earthquake. It will likely be the sound of Vin Scully and Tommy Lasorda (he who “bled Dodger blue”) doing several hundred subterranean RPM.

      No doubt it won’t be long before Dodger blue “transitions” to Dodger lavender. My Dad tried out for the Brooklyn club long ago, and I grew up idolizing the legendary players of the Walt Alston era (Koufax, Drysdale, Podres, Wills, et al, were my heroes), but I guarantee I will never again set foot in Dodger Stadium, or give a damn how the Rainbow Dodgers are doing.

    • ReadyK,

      I believe you’re correct in that ads such as this weren’t meant for widespread consumption. Neither were the Mulvaney Bud Light cans. (I still argue that a tranny is somewhat fitting for a Bud Light mascot, though Bud Light Platinum is a decent beer…)

      So, it’s a double-edged sword exposing these sorts of advertising. You might gather some momentum for a boycott, but otherwise you give them a little, and possibly a lot, of free advertising.

      In the case of Bud Light, it appears the boycott was successful, but also, very few people would know who Dylan Mulvaney was were it not for the outrage.

  27. Talk about the tail wagging the dog, I find it hard to believe that the alphabet community can be more than 1% of the total population yet the rest of us are supposed to pretend that they’re normal and cater to their every whim. Why all the “pride” parades and assorted BS? As Eric said, if you say you’re a Klingon I have no problem with that, just don’t try to get in my face and pretend that it’s normal and I have to go along with it.

  28. I cannot help but think there is a larger agenda in play. That is, they are not playing stupid. These corporations know good and well that they are going to be boycotted for their “woke” agenda. And when the dust has settled, and Gillette, Dove (body wash), Ford, Dickless Sporting Good, and whomever else goes under, it will mean that Americans have far fewer choices. After all wasn’t it Bernie Sanders that said we did not need 23 choices of deodorant? What better way to force the U.S. into a Soviet-style (non-choice) system, than to have Americans boycott companies to the point where we end up only having 1 or 2 in the end because of “wokeism”? Unless the black market (patriot system) kicks in first, and then maybe we have a chance.

    • You are on point here I think. I would add that these large corps love selling less things for more money, even if only nominally because of inflation, due to the stock jobbery aspects for executives and large investment firms. They also run cover for the gov’t spending that caused the inflation.

      Over at LRC today they posted a link to a site that highlights woke vs. non-woke companies and the reasoning. Good stuff but I do agree we’re being led down a path that, like every variant of socialism before, leads to nothing available at any price.

    • We’re not even going to have 1 or 2 choices. It’ll be support the system that wants to kill you, or die by not supporting it. Boycotts do nothing because those that need to be boycotted own everything. If I boycotted everyone I wanted to boycott I would die. When the power or gas company makes you pledge allegiance to the fag flag, are you going to boycott them too? Just start your own power company?

      • Hi Brandon,

        “When the power or gas company makes you pledge allegiance to the fag flag, are you going to boycott them too? Just start your own power company”

        I have given this a great deal of thought. It is why I got out of the city and moved to the country. Yes. I will boycott the power company if it tries to make me show “pride”… I can get by using wood to heat and cook. I plan to rig up some solar, too – when I can afford to do that.

        We can say NO.

        It isn’t always easy – but then, what is that’s worth doing?

  29. RE: “You would think these college educated brainiacs would realize us the only loser in this narrative is their bottom line…”

    I think I saw a headline suggesting some of the push creating the tanking sales as a result of implementing these marketing disasters might be due to short selling from the inside.

    I wonder,… make a sheet ton of money from destroying your own company? Perhaps it’s a bit like how corrupt goobermint officials in India skimmed a boat load of money from Demonetization? Idk.

  30. The list of corporations NOT to buy stuff from seems to keep growing. I quit buying Gillette products a few years ago after they launched an ad campaign effectively attacking MANHOOD, and even though I haven’t bought Budweiser beer or shopped at Target in years due to stunts they’ve pulled before, their most recent stunts gave me yet ANOTHER reason NOT to give them a dime of my own money. And then of course, Hershey also gave me a reason not to buy products from them after they effectively insulted REAL WOMEN by having a “trans woman” on the wraps of one of their chocolate bars for, ironically, “International Women’s Day”. I already quit buying Hershey’s products after they implemented COVID jab mandates for their employees. One chocolate product that I’ve loved for years though was Reeses, and they’re made by HERSHEY’S.

    • Yes, John, and as I posted above, maybe that is deliberate. If you are not “woke” if you want to stay true to your values, you will not be “allowed” (or able to) buy anything. Only those who embrace such a system will be able to have freedom of choice. And perhaps, freedom of movement and speech, too….

  31. The problem lies at the feet of modern “education” at most colleges & universities. The people who now run most corporations and those with life time jobs in government attended the same classes and have been subjected to a thorough brainwashing with a thorough hatred of God, family and country. I see no way of things improving and I unfortunately do see this society on the verge of collapse. Of course the powers that be have successfully pushing this agenda for a long time.

    • > I unfortunately do see this society on the verge of collapse.

      I have read that Berlin in the 1920s was an open sewer of every sort of sexual depravity you might imagine, as well as other forms of behavior guaranteed to offend the sensibilities of the average tax paying, conservative, law abiding, (and likely church going Christian) German citizen.

      Eventually, there was a backlash, and we know what happened after that…

      • Hi Adi, et al,
        This is a point I’ve made in the past. It’s also part of a pattern, I think, when empires enter the death throes, though not a universal pattern. There’s an interesting book about the Rise and Fall of Great Powers, by Paul Kennedy from 1987. One of his theses related to the overextension of military escapades contributing to such falls of empires. LBJ, a thoroughly rotten bastard, trumpeted the idea of guns and butter being possible. What will lead to the collapse of the US and its minion states, IMO, will be the effects of debt driven war machinations….the Ukraine episode being the straw that breaks the camel’s back. Keep your powder dry and expect no mercy from the rest of the world after the collapse.

  32. Ford and others are obviously responding rationally to the incentives provided them – by government, which has far more power and money than mere people.
    What remains unclear is precisely what those incentives are.

    • Wise statement. Ask why this is rational and in a perceived corporate self-interest, why this has come to be. The public face may be true believers but are dupes to take the heat. It’s social engineering on a long march to depopulation.

    • It’s definition fascism. OT – deSantis laid the smack on Trump saying he turned over his adminstration to that joo gnome Fauci. YEP. Sure did.

  33. I did something yesterday I haven’t done in about 7 years….I purchased something from Walmart. Target has lost my business. Not just for a few months, but forever.

    Every June Target had a small display of “Pride” adult clothing for many years. It was saturated with rainbows (usually no words) and geared toward adults. This year they decided to advertise on behalf of a Satan worshipper, sell “tuck” bathing suits for men who want to cross dress, and push these same items toward children.

    The problem with these large organizations that they have thrown their commitment to ESG in our face. If we don’t agree with it we are racists, bigots, homophobes, etc. They think we are idiots. We know they are pushing this same agenda in schools. A school system won’t let students pray, but they have no issue with having Little Joey chop off his pee pee and Little Susie taking puberty blockers. They then point the finger at the rest of us saying we are the problem. It would be funny if it wasn’t so deadly serious. These CEOs are either mentally sick or they are so worried about their ESG score that the majority of their clientele are deemed irrelevant as long as they generate a 100. The one thing that they surely are is stupid. AB tried to maintain a middleman stance…they pissed off the majority of their customers and then when trying to make amends ended up pissing off the trans community because they wouldn’t hold the line. The same thing is happening to Target. By moving the items to the back of the store they too, have ticked off the gay community.

    You would think these college educated brainiacs would realize us the only loser in this narrative is their bottom line, but they are determined to jump off the cliff. I can only hope AB goes the way of Billy Beer and Target shares the same fate as Kmart.

    • Homophobes….I haven’t had coffee yet. I may look up what a homophone is though since neither I or Spell Check caught it.

      • Hi RG,

        These people are destroying the goodwill most people have toward others who happen to be different. I certainly don’t care about that – as such. Hell, I’m a weirdo myself! The issue is shoving weirdness – and worse – down the throats of others. I like to watch Star Trek (over and over and over again). But I don’t expect others to watch Star Trek or like it or even notice it. I would never dream of showing up at work – if I had a company job – wearing a Klingon outfit and expecting others to “accept” me as a Klingon.

        If you’re selling a truck, sell the truck. Stop trying to sell me the goddamned agenda.

        • I agree 100%, Eric.

          Most of these companies marketing campaigns are divisive. Why does this country feel the need to separate people into months? African American month, Women’s month, Asian Pacific Islander month, Pride month. It is complete and absolute lunacy. We have segregated ourselves to certain times of the year. I guess everything comes full circle. Apparently, advocating for character and merit vs physical and sexual characteristics was too much for a small minority of people. They don’t equality, they want special treatment.

          • Hey Raider Girl,

            You hit the nail on the head. Yes, LBGTQ++EIEIO privilege is a real part of the agenda and the divisiveness encouraged by the Obama administration is a great way to keep individuals’ attentions from the real criminals in the room. I really offend gay people by asking “What else do you bring to the table?” That being said, most of my older gay friends are probably appalled by this insanity, but that probably results from the fact that I and my gay friends are old farts…..not as overwhelmed by the brainwashing that took place after our years of conditioning in public schools.

        • >The issue is shoving weirdness – and worse – down the throats of others.

          Um, yeah. Exactly.
          Eric, I guess if you are “encouraged” to review the “Gay Raptor,” you really ought to travel to Pennsylvania, in order to test drive it on the Hershey highway. 🙂

    • Got bad news for ya, RG… I saw a display of gay-themed crap at Walmart the other day. (All made in CHINA, of course).

      For kids.


      • Crap. I walked through my local Walmart the other day and saw nothing. I just needed toothbrush replacement heads, which I used to buy from Target. Well, this should be fun – no Target, no Walmart, no Amazon. I guess I can always contact Phillips Sonicare and see if they will sell them in bulk to me.

        Pushing the narrative on kids is what irks the hell out of me. I don’t care that there are a few Gay Pride T-shirts for adults, but promoting the agenda to children is a no go. I don’t understand why we just can’t let children be children. Why we need to push adult topics and adult feelings on to them. Let them enjoy the innocence of childhood. There is plenty of time left for them to be miserable and disenfranchised with the world. It doesn’t need to start at three, or nine, or fourteen.

          • Hi X,

            This country cannot comprehend the psychological damage that this is going to cause to today’s youth. Right now everyone thinks it is cute. Kids see these “women” as Disney princesses or playmates, like Barney or the Teletubbies. They see the bright colors, the glitter, the outrageous hair and their little, untrained minds will believe this is safe and secure to them. I feel the same way when I watch Cinderella or Sleeping Beauty. It is a reminder of my childhood. When you are young you view the world through innocent eyes. We tell children to not trust strangers and then thrust them into situations like these. What happens when someone else (an adult) does not have innocent intentions?

            We have all read news articles over the years on how child trafficking is skyrocketing and how pedophile wants to be normalized. Everyday there is another story on how some teacher has slept with an underage student, how another child has been molested, etc. Are we protecting them? No. Epstein’s clientele list is more secure than where our country stores its nuclear weapons. It is being praised, where once it was rebuked. Men no longer protect women and women no longer protect children. It is a sick, sick world.

    • RG,

      The big reason these big companies go woke is because they want to keep their Corporate Equality Index score up. The CEI is brought to you by the Human Rights Council, a George Soros backed organization. Companies are concerned about keeping up their CEI because, if it’s too low, then they won’t be able to secure the credit and short term loans they need for daily operations. It puts companies in a pickle.

      If they don’t have credit, they’re screwed. If they piss off their customers, they’re screwed. Hopefully, they think, they’ll still retain enough customers that they can still make money. If they lose their credit lines, then they’ll go out of business for sure. The CEI and ESG scores are social credit scores for companies, so they think that it’s better to keep their scores up rather than pleasing all their customers.

    • Miller is now owned by AB InBev, the Bud Light people.

      From Wiki:

      SABMiller was one of the top five global brewing companies,[1][2] and had a range of over 150 beers, including international beers such as Pilsner Urquell, and Miller Genuine Draft, and local ones such as Gambrinus and Castle Milk Stout.[3]

      The company was acquired by Anheuser-Busch InBev in October 2016 and sold off its interest in MillerCoors to Molson Coors as required by regulators in the U.S. [4][5] The new company, Anheuser-Busch InBev SA/NV, is trading on the Brussels Stock Exchange as ABI.BR and as BUD on the New York stock exchange.[6][7][8]

    • Scratch that. You’re right that MolsonCoors owns Miller in the US. AB InBev bought the SABMiller international portfolio in 2016.

    • Just another good reason to buy local. Help out a small microbrewery, winery, or distillery. Yes, it is a bit more expensive, but it goes back into the community and helps keep a small business owner off the streets (or worse, working in Corporate America).

      • Not to mention tastes better, more choices, and healthier ingredients. One can live on a diet of good beer. Don’t try it on lite beer…

        • >healthier ingredients.

          >The German Beer Purity laws were introduced in 1516 by Bavarian Duke Wilhelm IV, and continue to dictate how beer is produced in Germany to this day. This makes it the oldest surviving law in the world related to food and drink.

          Personally, I am loathe to drink any beer which is not brewed in accordance with der Reinheitsgebot, although I do make an exception for Foster’s Ale.
          If you want something lighter, there is Radler, or shandy, neither of which is, strictly speaking, beer, but are great choices after a strenuous workout, such as a long bike ride (hence, Radler) or 80 minutes of rugby.

          It need not be expensive to drink excellent imported beer, for which it pays to shop around. I suggest Trader Joe or Aldi, if you are interested.

      • RG,

        The only non-microbrew I drink now is Yuengling, which comes from America’s oldest brewery in PA! I live 1.5-2 hours from their brewery, so I always can get fresh beer from them. Luckily, we also have a couple of microbreweries in my city… 🙂

  34. Ford’s gaslighting is going to get them budlighted.

    Probably will be the most vandalized truck ever manufactured.

    • Care to share How you’ve gone John Galt?
      Are you independently wealthy?
      Or, in a van down by the river?

      (Not slamming ya, just asking.)

    • Nope. I’ve cut out unessential expenses in a Dave Ramsey style financial plan. Amazing how much one can save by not going out to eat every day, etc.

      • Yes restaurant eating can get very expensive. I was able to raise, feed and clothe 3 children and wife on one salary. When I got married I stopped gambling, drugs, alcohol, smoking and especially prostitutes. You can’t believe how much money was left over food, housing, schooling etc etc. Being single was very expensive.

  35. This seemingly insane corporate activity may be a way to reframe who is to blame for the higher and higher prices we are seeing as a symptom of inflation that the Fed cannot control with interest rates. To blame conservatives, reactionaries, haters, and phobics for “shortages”, which are soon to be nothing available at any price. You’d think the Bud Light fiasco would see that beer sold at a fraction of the cost of other beers. Nope. If it is on sale, so are the other brands. Weird. Just like you won’t see any Ford Rangers on sale. Just higher and higher prices.

    From Fox News: Beer industry ‘in shock’ that Bud Light backlash continues as expert warns of supply shortages of rival lagers. Increased interest in Coors Light and Miller Lite could lead to supply shortages, expert says


    Molson Coors told Fox News Digital there are no out-of-stock concerns ahead of Memorial Day Weekend because inventory was built up over the winter.


  36. ‘Along came a woman from the affluent-elite class that does not drink Bud Lite – and who publicly expressed her contempt for the working class men who do. She derided them as lowbrows and oafs.’ — eric

    Who does this Budweiser broad remind us of? Why, Hillary Clinton — who is still whining this week about 2016:

    ‘Remember, the Electoral College is a terrible anachronism that has caused people like me who win the popular vote not to be president.’

    Here we have a classic manifestation of sociopathy: the sociopath, being incapable of self-reflection or self-accountability, is hard-wired to blame external factors for failure.

    Yet Hillary, in fact, was Patient Zero of the Bud Light phenomenon. At an LGTBQ gala in New York City on Sep 9, 2016, she denounced Trump supporters as a ‘basket of deplorables.’ This remark went viral two months before the election, mocked on T-shirts, caps and coffee mugs. It cost her the election, many would agree.

    But Hillary remains unschooled and unapologetic. Now Budweiser, Ford, Target and others think they can ‘pull a Hillary’ and somehow win consumers’ loyalty. No Electoral College is involved, but early sales returns are disastrous.

    Common sense cries, just stop. Yet brainwashed ideologues are incapable of stopping until they burn their businesses down. Hillary 2024! /sarc


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