If electric cars make so much sense – if there’s so much demand for them – how come no one can sell the damned things?
Ford has announced the end of U.S. production of the C-Max Energi plug-in hybrid,which will be retired early next year – concluding a six-year run for a once-promising nameplate that was doomed by sluggish electrified vehicle demand.
Ford will continue to produce and sell gasoline and diesel versions of the C-Max in Europe “for a number of years,” a spokesman said.
Ford’s confirmation ends years of speculation that the brand’s worst-selling mass-market nameplate would disappear from U.S. dealerships.
Michelle Krebs, an analyst with Autotrader, said a number of market factors worked against the C-Max, including low gasoline prices and a consumer shift toward crossovers and SUVs.
“It’s a car in a market that wants SUVs — and not many people want hybrids,” she said. “It was one of the most heavily discounted cars in that segment, and that still didn’t move the needle. It had so many strikes against it.”
Yet no one connects the dots.
Electrified cars do not make economic sense – yet they are being forced-fed to a market that doesn’t want them.
This is economic seppuku for the car industry – they have to know it, too.
And yet, they continue to play ball.
. . .
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