Car companies used to be places where car guys worked. Engineers, gearheads. People who at least liked cars and thought of them as more than commodities – like toothpaste, say.
Today, they are places where former insurance company and fast food guys work.
Cars are incidental – and car guys (especially guys) irrelevant or at least inconvenient.
Race and sexual identity politics are everything. Push it, hard.
Because what’s between your legs – and what you do with what’s between your legs – is critically relevant to the sort of car you might drive. Ditto your hue.
So goes the logic.
African Americans on Wheels. Gay Wheels. Jews in Jeeps. Aryans in Audis. The last two are made-up. The first two are very real – and GM does everything it can to promote and push them to the fore, even to the extent of hiring the guy who founded Gays on Wheels, a publication which only a few gays ever read but that doesn’t matter.
When I, your faithful keyboard monkey, began writing about cars back in the early ’90s, there were still car guys running the car companies. I had beers with these guys and we muttered sympathetically together about the geeks and race hustlers who were beginning to ruin everything. Turning cars into appliances. Forcing everyone to dry-hump the leg of the Safety Goddess who now rules the country through cucked men and women who have become sick parodies of men.
The business no longer cares much about cars – and forget car guys.
I am glad I got in while there was still some fading light left. Had the opportunity to hang out with guys like John Coletti, Bob Lutz and Martyn Schorr. Some of you may recognize these names.
They – and their kind – are all gone now.
I soldier on.
Sic gloria transit mundi
. . .
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