I’ve posted before about our dilemma.
We “divorced” from Goo-guhl last fall – after they summarily and unliterally del-listed EPautos and crashed the revenue the site had been earning from Adsense without ever telling us – specifically – why they did this to us, much less what they wanted us to do to get back in their good graces.
So, we went to a reader-supported model – along with trying to sell ad space directly.
We have had some success with the latter – but it’s not enough to make up for the erratic and fluctuating reader support. We have had a few good months – and some very bad months.
If we could land three or four more advertiser like Austin Coins and Valentine 1, we would be ok. But I’m a writer – not a marketing guy – and I haven’t been able to pull that off. I’m not “networked” enough, I don’t know the “right” people. Sending inquiries to the “contact us” public e-mail addresses of potential advertisers has gotten me exactly nowhere. I’d be grateful for some outside help – for someone who knows how to get advertisers/market a web site. This site has value – a readership that’s averaging six figures a month. Even if you cut that in half, we have as many people coming here every month as a decently successful print magazine has paid subscribers.
The key is convincing a consistent 10 percent or so of those readers to support us each month.
We have had an uptick this month – but we’re still only halfway to meeting expenses. (See the “thermometer” on the top right of the main page.) What happens over the next ten days will probably determine whether we do the abused spouse shuffle back to Goo-guhl.
Having to do that would be – for me – right up there with a daily root canal. I hate the idea of it, of having anything to do with them.
But the pressure is real – and constant.
It’d take a load off if we could at least break out of the red for this month. But that’s up to you guys.
Our donate button is here. For those not Pay Pal-inclined, you can mail us at the following:
721 Hummingbird Lane SE
Copper Hill, VA 24079