Lee Iaccoca gets blame – or credit – for the 1981-1989 Dodge Aires and Plymouth Reliant K-cars, but unlike the minivan, this one’s really not his fault.
He simply took the ball and ran with it.
Though Iaccoca touted the virtue of K-cars aggressively once on board as Chrysler’s newly installed chairman (after having been fired by Henry Ford II), the K-car had been in development since the late 1970s. Management realized that battling the surge of high-quality Japanese imports with vinyl-roofed Volarés and Cordobas decked out in “rich, Corinthian” leather probably wasn’t cutting the mustard. These weren’t bad cars, actually. Just the wrong cars for the times.
They were automotive Aurochs, beasts engineered for very different times.
The change in scenery that took place between 1970 and 1981 – the year of the K-car’s launch – was dramatic. And not just at Chrysler. The entire American car industry did a parking brake 180 – converting pretty much its entire inventory from heavy-rollers with V8s and rear-wheel-drive to much smaller – and much smaller-engined – front-wheel-drive cars, both to meet changing buyer wants . . . and new government demands.
Corporate Average Fuel Economy (CAFE) standards were as much responsible for the transitioning of the industry as market forces. In 1975, the government issued a fatwa decreeing that every car company’s entire fleet of vehicles must average a certain mandatory minimum miles-per-gallon. It was the first time that the government intervened between car buyers and the gas pump.
Failure to make the CAFE cut meant “gas guzzler” fines for the offending car/company. These of course were passed on to buyers, making it increasingly harder to sell big – and bigger engined – cars.
The CAFE standard was initially set at 18 MPG for passenger cars but was on schedule to rise to an impossible 22 MPG by 1981 – and then again to an even more impossible 27 MPG by 1984.
Well, impossible for big cars with big V8s.
Radical change was the prescription. Downsized by more than half – and not just under the hood – the 1981 Aries K-car was a tiny car. And a light car. Just 178.6 inches long overall and weighing in at 2,300 lbs., the 1981 Aries K was nearly three feet shorter than a 1970 Charger – and weighed about 1,500 pounds less.
A “Hemi” badge on a Chrysler product no longer meant a 426 cubic inch, 425 hp V8 – as it would have, back in 1970. In 1981, it meant a Mitsubishi-sourced “Silent Shaft” 2.6-liter four cylinder with a two-barrel carburetor – and 92 horsepower.
This was the ’81 K-car’s highest performing engine.
Chrysler’s own engine – the 84-horsepower 2.2-liter “Trans-Four” – the
“trans” not meant in a Bruce Jenner way, but as a reference to the engine’s transverse, or mounted sideways-in-the-engine-bay position – was the K-car’s standard engine. It would entertain its owners with an erratic, surging idle caused by the problem-prone computerized spark-control unit that resulted in the engine’s timing jumping by 2 to 5 degrees – as if the lock-down bolt on the distributor shaft were loose except it wasn’t.
When Chrysler switched to a slightly less crude Throttle Body Fuel Injection (TBI) system in the mid-1980s, it created another form of in-car amusement. As one contemporary reviewer wrote: “Chrysler’s TBI motors had a rather steep throttle tip-in, meaning if you tapped the rather stiff gas pedal, you got a lot of revs. Starting an automatic K-Car without jerking your passenger’s neck required a bit of practice; with the five-speed’s clunky shifter and abrupt clutch, driving smoothly was nearly an art form.”
Luckily, not much harm could come from a car that didn’t go very fast.
Zero to 60 times varied from a low of 18.1 seconds to as speedy as 10.6 seconds
There was no pistol grip shifter. No Air Grabber hood scoop option.
The other thing you got was three times the mileage delivered by the big block Mopars of the early ’70s.
The ’81 Aries K carried a 41 MPG highway rating – easily meeting (easily surpassing) the CAFE mandatory minimum that year.
Mind, that was with a carbureted engine and a transmission without overdrive gearing. It was nothing less than spectacular. Consider that today – almost 40 years later and with all the advancements in technology – very few new cars can manage 40 or better on the highway.
You also got six-passenger capacity in a car that was smaller on the outside than a current-era five-passenger compact sedan, such as a new/2018 Corolla. This went for the two-door version of the K-car as well as the sedan. It was made possible by three-across bench seats in both rows – no center console dividing the real estate. Also, the front-wheel-drive layout did away with the space-hogging hump in the floorpan that characterized rear-drive cars of the era (as well as our era).
This then was this car that lead to Chrysler’s return from the abyss and enabled the company to go on to bigger and better things . . . like the minivan.
The K-car is the object of many jokes and was as exciting as granny panties, but it was that kind of time. Inflation was running amok; people were paying double interest on loans and gas cost more then – adjusted for inflation – than it does today, more than 30 years down the road.
It made sense.
A ’70 Hemi Charger was exciting. In the way that a weekend in Vegas with the guys is exciting.
We could use a car like it today.
Instead, we have over-priced, over-teched, space-inefficient cars that are larger on the outside and have less room inside. This includes today’s front-wheel-drive cars, which no longer have flat floorpans or three-across bench seats. The flat floorpans went away as a result of the Sporty Cult that requires even minivans to be “sporty” – which means they are lower to the ground. Which means, to make clearance for things like exhaust pipes and such, even FWD cars now have drivetrain tunnels – and lumps in the floorpan – just like RWD cars.
Bench seats went away for the same reason. Not “sporty.”
Even though interest rates are single digit today, people are more in hock than ever. Gas may be cheap, but new cars are absurdly expensive.
One wonders whether the tooling for the K-car still exists. If it does – and if it weren’t for Uncle and his rain of fatwas – probably the lines could be cranked up again and brand-new 50 MPG-capable 2018 K-cars, updated with overdrive transmissions and a few other worthwhile technological improvements – this excludes eight air bags and back-up cameras and such – could be built and sold at a solid profit for the manufacturer for around $6,000 MSRP.
Makes a helluva lot more sense than a Tesla – or even a Corolla.
Which no doubt explains why it’ll never happen.
K Car Trivia:
- In Mexico, the K-car was sold as the Dart rather than the Aries-K or Reliant-K.
- The 1981 models had rear windows which didn’t roll down.
- The price of a typical K-car was about $5,800 in 1981; this grew to $6,995 by the time the 1986 “Aries America” appeared.
- The basic K-car platform served as the basis for more than 50 different Chrysler vehicles, all the way through the late 1990s.
- David Lewis, auto industry historian and professor of business history at the University of Michigan, said no platform “… in the history of the automobile industry has so dramatically allowed a company to survive in such a substantial way. No company has been down so low, in such difficult straits, and then depended on practically a single product to bring it back.”
. . .
Got a question about cars – or anything else? Click on the “ask Eric” link and send ’em in!
If you like what you’ve found here, please consider supporting EPautos.
We depend on you to keep the wheels turning!
Our donate button is here.
If you prefer not to use PayPal, our mailing address is:
721 Hummingbird Lane SE
Copper Hill, VA 24079
PS: EPautos stickers are free to those who send in $20 or more to support the site. Also, the eBook – free! – is available. Click here. Just enter you email in the box on the top of the main page and we’ll email you a copy instantly!