I get periodic emails from Goo-guhl, the deity who lords over the online universe. He is – apparently – angered by something I’ve posted on my web site. He threatens repercussions, as vengeful deities tend to do.
But I have no idea why Goo-guhl is angered.
“New violations were detected,” I am advised. “As a result, ad serving has been restricted or disabled on pages where these violations of the Adsense Program Policies were found.”
But the deity dose not deign to tell me what the “issues” are.
Which leaves me in a conundrum as regards how to “resolve” them.
I find myself in the position of a savage supplicating before an online totem pole or digital Htzlopochtli. How many hearts must I cut out of the chests of sacrificial victims with my obsidian dagger?
Htzlopochli is mute.
The deity has the effrontery to send his (its?) “kind regards.”
Thankfully – thanks to you, the readers of EPautos – I am not in thrall to Goo-guhl. This site is almost entirely supported by the readers and a few real ads (Valentine1, the National Motorists Association, Ecuador Freedom Bikes, AMSOIl) who will do me the courtesy of letting me know if there is a problem as well as what the problem is.
Most independent media, however, is in thrall to Goo-guhl – which is powerful not just because of the near-total control it has over online advertising but also because of its inscrutability.
Like the government, it can punish you at its whim, according to its own unknowable criteria. The victim is rendered defenseless by the ineffability of the deity. How does one please Htzlopochli when one cannot know with any certainty what it is that angers him?
The one thing which can be known in both the case of government and Htzlopochli-Goo-guhl is that they can drop the hammer at any time, for any reason.
And we’ll never be privileged to know why.
. . .
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